Posts Categorized: Your Event Planning Business

11 Things You May Not Have Known About Barbados Event Professional Shalana Waterman

Profile of an Event Planner: Shalana Waterman Today we “teleport” you to the beautiful island of Barbados to meet with Shalana Waterman, Owner and Creative Director of Shalana Waterman Designs. She shares her thoughts on event planning, the future of the event industry and how she maintains a work-life balance.

How To Stay Within Your Event Budget

Follow my blog with Bloglovin (content provided in part by Melanie Woodward | Event Planning Blueprint) Success as a planner is not only based on the amount of money at your disposal. When experiencing event budget constraints this is the time when your creativity and financial planning skills should really shine. That is why we are… Read more »

11 Things You May Not Have Known About Canadian Event Business Leader Debbie Pinard (InitLive CEO)

Profile of an Event Business Innovator: Debbie Pinard Ottawa based software company InitLive was founded in 2013 to provide event planners with a more efficient way to manage staff at events. Event Suppliers Network (ESN) managed to connect with InitLive’s Founder and CEO, Debbie Pinard, who took time from her hectic schedule to give us some insight… Read more »

4 ways to market your event planning business online

Definition of digital marketing “The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS),… Read more »