Smart Meetings continues to celebrate Women’s History Month! We are highlighting women who have worked their way up and earned the position of General Manager (GM) to show our appreciation for their dedication to hospitality, their genuine passion for helping others and for standing strong in an industry where men still dominate the majority of leadership roles. Smart Meetings features only but a few of amazing women who are standing out in the general manager positions at successful hotels and resorts.
A: The people, the guests and our co-workers. The hospitality industry is beneficial because you have the opportunity to meet and learn about so many different personalities, cultures and viewpoints. It really helps to prepare you to be able to be in any environment and really learn to connect with people on an individual basis.
A:They’re intertwined for me, but I would say driven. I can maintain focus and have a certain level of tenacity. Creative. I just learned I am creative, in that whether it has to do with programming activations or problem solving. Loyal—that bleeds into my personal and professional life.
A: I definitely see progress in our industry. In this particular role and in the hotel companies I have worked for in the past 10 to 12 years are very focused on providing that opportunity and highlighting the strength of women.
Read More: Smart Moves: Access Appoints Three Female Co-CEOs
A: My inspiration was truly a love for people, just catering to the needs of others. As a child, I was always planning parties for my parents. I love to entertain, to serve and to connect with people. I thought the hospitality industry was perfect for meeting people and catering to their needs.
A: I am a God-fearing person. I do believe that I can do all things through Christ. I’m also passionate and caring. I look out for the needs of others and giving back to community is very important to me.
A: One of the things I noticed is that there is this subconscious bias. When you introduce yourself as the GM, you get a pause. There is a subconscious attitude about female capabilities. Are you aggressive and assertive enough to hit your numbers? Also, work/life balance. Being a mother, a wife and juggling the family’s needs as well as work obligations.
A: Mostly my father, he worked in the industry. I got to experience travel and what it meant to take care of guests to make sure they have a memorable experience. His number one priority was making sure his guests were happy and well taken care of.
A: Passionate, driven and authentic.
A: I want to continue to make a difference for women in hospitality so that we gain parity even above the GM level. I want women to get past the fact that men will always have a dominant presence and better chances at a job for whatever reason. I also want the next generation of employees and leaders to understand how amazing this industry is and how many opportunities there are to be successful.
A: For me, it really boiled down to this culture of taking care of others. My mom was always the parent to help out with all the neighborhood kids—carpools and taking people here and there. Hospitality was really a way of life. I also went to culinary school and I coupled hospitality with the passion I had for food and beverage. They are closely connected.
A: Intentional is number one, because it bleeds over to both my professional and personal life. It’s being intentional in your actions. Solution oriented, because I’m a results driven person. And committed—breaking the mold, pushing the boundaries and heightening expectations.
A: I have two different ideas here. As a female GM, I find myself being more self-aware of needing to be more serious or putting extra work to appear more credible. But I almost feel like this is my own doing, rather than anyone else making me feel this way. I’m sure that’s going to change and evolve!
Read More: The Story Behind the 2024 Smart Women in Meetings Awards
A: Growing up, I observed and assisted my mom. She always invited guests to our home—every table was set to perfection, from the wrinkle free tablecloth to the flowers, to the candles and decorations. I was also in charge of our hometown Youth Center, planning and organizing events. From early on in my life, I loved special events.
A: Positive, engaging and inspiring.
A: There is huge progress in the hospitality industry. Miami alone has over 120 female GMs. I am thrilled to be in a community that welcomes diversity and inclusion.
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]]>Access—the largest destination management company in the United States, and the only woman-owned and led National DMC—makes history with its appointment of three women as Co-Chief Executive Officers: Jennifer Miller, Danielle Phippen and Heidi Brown. The three of them are the first female CEOs of the 50-year brand. Together, they bring over six decades of experience in DMC-specific backgrounds across sales, creative design, operations and hospitality. Each of them is celebrated in the industry for their proven success in pushing boundaries and exceeding client expectations.
Miller began working with Access over 25 years ago, first in operations, then in sales. Her involvement in a San Diego business think tank exposed her to some of the largest business owners in San Diego. There, she gained extensive insight into business models, strategy and leadership styles, which she will draw from as she leads the vision and culture for Access alongside her co-CEOs.
She has a particular knack for company values, seeing them as a way to center and support Access as an organization from within, and providing employees with individual and team growth and prosperity.
Phippen began her career at an advertising agency in 1999, after earning a degree in business with a specialty in marketing. In this role, she developed a passion for event design, art direction and marketing. Later on, she spent eight years working in the sales and creative departments at a Colorado-based DMC. In 2009, she opened Workshop, a Colorado DMC. It became part of Access in 2015, and afterwards, grew from Colorado to Tennessee. At the same time, she opened rental and design company Max/Livie, which she still owns.
In 2020, she was part of the team that started the new Access and saw it grow to $175 million under their leadership. She finds constant motivation in the Access team’s passion, loyalty and hard work. She believes that, when work feels less like work, and is founded more in passion, creativity and output thrives.
Brown began her career in the advertising industry, but later moved to Colorado and began working at a 5-star hotel, where she fell in love with the hospitality industry. She developed a deep fascination with the fast-paced environment and the cohesive teamwork across numerous departments with one common goal: to create an incredible guest experience. After working with several leading Colorado DMCs, she met Phippen. Together, they opened and grew the Access Colorado office.
After purchasing the brand, she worked to build Access up to what it is today: one of the largest DMCs in the country. Access, and its community of genuine, loyal people with a shared vision for greatness, continually inspires her, and she hopes to continue to show complete appreciation for the team’s people and culture.
The concept of three co-CEOs, at first, may come as a surprise. But Access has no doubts about it. By appointing these three leaders together, the company benefits from each of their individual strengths and diverse perspectives. Between the three of them, Miller, Phippen and Brown will be able to provide a seamless executive presence and coast-to-coast coverage. Each is deeply familiar with what it takes to operate a successful DMC, and by collaborating, the three of them can ensure success for the company, its 250 full-time employees, its large team of event staff and its operations in over 45 locations.
Miller shared, “We are thrilled to embark on this journey together, continuing to lead Access towards even greater heights. Our combined experience and collaborative spirit enable us to deliver on our promise of creating extraordinary, shared experiences that inspire people.”
Though women make up 63% of the event planning workforce, women hold only 37% of CEO positions, according to the 2022 Global Women in Events Report from International Live Events Association (ILEA). But this move shows that things are changing for the better, growing female representation in events industry leadership. Access takes immense pride in this Co-CEO appointment, which serves as a testament to its commitment to diversity and to driving the events industry towards a more equitable future.
Read More: Dear Woman Leaders, Stop Struggling and Start Succeeding
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]]>California may be the ultimate playground, but the reasons people come from all over the world—or don’t in the numbers they did pre-pandemic in some cases—vary by region. Visit California’s Outlook Forum 2024 at The Westin Rancho Mirage Golf Resort & Spa in Greater Palm Springs last week uncovered the dynamics that appeal to visitors and what is holding some back. In-market managing directors for countries all over the world reported on trends in consumer sentiment, government policies and all-important airlift limitations.
Read More: How to Cultivate a State of Play at Events
All eyes were on the Asia panel as gateway cities in particular were eager to hear when China visitors would be returning in pre-pandemic numbers.
China: Visit California Global Managing Director in China Michael Merner reported that the biggest growth is in millennials and Gen Z coming to California after the three years of lockdowns finally lifted. The difference is that they are not participating in group tours in as large of numbers. They are renting cars and going off the beaten path, past the gateway cities and they have money to spend so they are looking for four- and five-star hotels.
The luxury China market wants personalized and outdoor, active experiences. The challenge has been that the U.S. Department of Transportation has limited the number of flights into the United State from China. As that eases, it could not only help increase the ability to bring attendees to conferences from China, but other countries as well as Chinese visitors have been rerouting through neighboring destinations to get to their California events.
Japan: Visit California Global Managing Director in Japan Marjorie Dewey reported that when the MLB Dodgers signing pitcher Yoshinobu Yamamoto, it ignited sports fans all over the country and boosted Southern California tourism. There are still challenges with the Japanese economy and young people staying home, but an emphasis on Sister City relationships could help promote visits.
Read More: Well-being, Exciting Food and Natural Beauty: Experiential Incentives in Asia
South Korea: Visit California Global Managing Director in South Korea Irene Lee reported that the market there is fully recovered and airlift is higher than it has ever been to California. Experiential tourism is on the rise and people want to visit the places they see in movies like Barbie and The Beach Boys.
India: Visit California Global Managing Director in India Sheema Vohra shared that India was the first country to recover and is a young nation, digitally savvy with the highest use of social media, a desire to reward themselves and lots of direct flights to the West Coast. They are looking for immersive, unique cultural experiences.
Australia: Visit California Global Managing Director in Australia Jo Palmer predicted that 2024 will be the year of a travel recovery as the country struggles after restricting international flights initially. What flights were in place, were expensive, partly because of Chinese travelers bidding up demand. Pent-up demand and restored airlift will improve numbers. Focus on sporting culture and experiences she suggested to lure them to the U.S.
European residents are aligned with U.S. destinations around sports and entertainment, but vary in their dream event destination.
United Kingdom: Visit California Global Managing Director Jonah Whitaker named sports as the top tourism driver from England, Scotland, Wales and Northern Ireland with interest in NFL, MLB, NBA and the 2026 FIFA World Cup. Because the country is “enthralled” by American culture, music events and museums in big cities and local communities help make the trip more enticing.
Germany: Visit California Global Managing Director in Germany Martin Walter agreed that sports tourism from NFL games is huge. Authentic encounters, sustainability and premium travel are growing trends. What Germans really want is to be where no one else is. They want to go to remote places, historic sites, local festivals and they are planning trips online based on recommendations from influencers.
Italy: Visit California Global Managing Director in Italy Mia Hezi suggested promoting the culture of freedom and inclusivity, which creates an emotional connection. Personal experiences and storytelling are important to Italian visitors.
Read More: How to Host a Brava Meeting in Italy
Middle East: Visit California Global Managing Director in the Middle East Glenn Johston described a growing bond between United Arab Emirates, a diversified population that includes expatriates and is sponsoring an NBA Cup gave and creating packages so visitors can easily go both directions. In fact, their heavy investments in tourism infrastructure make them a major competitor for European and Asian visitors to the United States. When trying to appeal to possible attendees from these Muslim countries, visual content should avoid people or alcohol. Luxury accommodations and personalized itineraries are preferred. The average stay is 20 nights.
France: Visit California Global Managing Director Blaise Borezee updated the group that sustainable tourism is a major concern in France. New opportunities exist for slow travel and low-impact attractions. The Summer 2024 Olympics in Paris will boost inbound and outbound tourism, he predicted.
Nordic Countries: Visit California Global Managing Director in the Nordics Karin Gert Nielsen shared that independent travel designers are growing in popularity. Airlift expansion in Denmark, Finland, Iceland, Norway and Sweden allows for increased visitation and sustainable travel is also a priority.
Mexico: Visit California Global Managing Director in Mexico Alex Pace took credit for being the number one market to the United States and California specifically. He saw an even more aligned year ahead with the peso up against the dollar and more disposable income available from the neighboring country.
Canada: Global Managing Director in Canada Julie Goergas warned that the economic outlook isn’t quite as rosy as Mexico right now because of a weak exchange rate, but it is more optimistic than it was in the fall and the good news is that Canadians are cutting back on little luxuries but they see travel as an essential luxury.
Overall, sports tourism, influencers, premium travel, sustainability and personalized experiences are common trends across markets.
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]]>Since purchasing Indoor Ag-Con in 2018, CEO Brian Sullivan and his team’s goal has been to push for more education about emerging technologies and budding trends around controlled environment agriculture (CEA).
“What the event is involved with is a lot of growing technology,” Sullivan says. “There’s watering systems, there’s HVAC systems, there are special seeds being developed for the sector. One of the areas we’re getting into is food safety. We’re doing food safety certification because folks will need to know that you know can’t just grow and send stuff out into a retailer.”
Indoor Ag‘s 11th annual event took place on March 11 and 12. Over the course of these two days, in addition to its expo floor where more than 200 CEA exhibitors showcased their products, the event highlighted four large-scale topics through its breakout sessions (or “tracks”): the grower track, planning and operations track, cultivating possibilities track and cannabis track.
Read More: Event Case Study: Walmart Experience at CES 2024
Each of these tracks feature five breakout sessions, each covering a its own corner of the larger topic. The first three can be considered staples at Indoor Ag:
Contrary to the belief of some (“For a long time, folks would say, ‘Oh, you’re one of those cannabis shows,’ and we’re really not,” Sullivan says) the last one, the cannabis track, is actually a new addition to Indoor Ag’s breakout list.
“We see cannabis as only a sector of agriculture, but we’re addressing a much wider [audience], leafy greens, tomatoes, strawberries, other things that can grow indoors.” Sullivan says one of the reasons they decided to start the cannabis track is because several companies that attend the event are cannabis growers and “looking to spread their wings a little bit.”
“If they’re growing cannabis indoors, then migrating them outdoors in other seasons, they might want to grow other things, such as leafy greens,” he adds. “If they’re growing leafy greens, they can double what they’re doing. If there’s too much cannabis being grown in some areas, if there’s an overpopulation of it, they can grow other products. They come to our event and learn different ways to grow.”
Much like those cannabis farmers who may have an interest in growing other produce, Indoor Ag also reaches out to those in outdoor farming, as indoor farming may be an area that traditional farmers may have an interest in. “Fields farmers might have some time during the off-season to try indoor farming, so this is an area to teach them about what to do in the wintertime. They [own] a barn and…might want to turn it into an indoor farm for the winter so they get more revenue.”
Read More: Agriculture and Agritourism in Virginia Beach
In addition to Indoor Ag’s CEA Summit that’s held in the fall in Virginia, from the pandemic sprouted another event. “Like many events, we went online and delivered webinars during the pandemic. We have what we call Indoor Ag Conversations, monthly online sessions that were sometimes even more [frequent]. For free we would have these sessions online that people could attend. We had hundreds of people on them from around the world.”
Also, similar to others, with the return of in-person events, Indoor Ag Conversations don’t happen as frequently as they once did. But, with a 62% increase in attendance in 2023, 60% increase in exhibit floor space and 16% attendance increase this year, and an expanding show floor that sold out last year and this year, the growth of its face-to-face events is apparent.
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]]>Thursday, Hilton announced it had agreed to purchase the Graduate Hotel brand for $210 million. The deal gives Hilton rights to 35 properties in college towns across the U.S. These properties will operate under long-term Hilton franchise agreements, but will Nashville-based AJ Capital Partners will continue to serve as owner. The deal is expected to close in the second quarter of 2024.
In addition to operating the hotels under franchise agreements, Hilton will lead the brand’s future growth. Hilton president and CEO Chris Nassetta stated that he sees a potential for 400-500 hotels worldwide for the Graduate brand. Graduate Hotels has set a new precedent for the lifestyle brand, bringing unique hotels to major college towns from Athens, Georgia, near the University of Georgia to Palo Alto, California, near Stanford University. Each hotel has its own distinct character, emulating the individuality of each surrounding city and its celebrated college.
“Adding Graduate Hotels to our portfolio of award-winning brands accelerates our expansion in the lifestyle space by pairing an existing much-loved brand with the power of Hilton’s strong commercial engine to drive growth,” says Nassetta.
Ben Weprin, also the founder of Nashville-based real estate company AJ Capital Partners, founded Graduate Hotels in 2014. “We’re proud to embark on this new chapter for Graduate Hotels with Hilton,” Weprin states, calling it the “ideal partner” to take the helm for the brand’s future growth. “Our shared values and close collaboration will ensure a smooth transition while keeping the Graduate Hotels’ unique brand identity intact.”
Once available for booking over Hilton channels later this year, Graduate Hotels will be incorporated into the Hilton Honors program, allowing members to participate in the esteemed guest loyalty programs, part of over 7,500 hotels worldwide.
The move to purchase Graduate Hotels accompanies numerous other growth-oriented moves for Hilton, including the recently announced partnerships with Small Luxury Hotels of the World and AutoCamp. The purchase of Graduate Hotels demonstrates Hilton’s continued focus on expanding its reach in the lifestyle space and capitalizing on the hospitality industry’s fastest-growing, most promising markets.
Read More: The Continued Rise of the Extended Stay Hotel
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]]>The InterContinental Bellevue at the Avenue expands its F&B team with experienced culinary professionals.
Tsui fills the role of director of food and beverage, bringing over two decades of experience in luxury hospitality. She is a French and European-trained culinary expert, and earned her hospitality degree in Switzerland. Throughout her career, she has worked alongside renowned chefs and at esteemed luxury brands.
Wells serves as senior catering sales manager, bringing extensive experience in catering, conference services and wedding planning. She holds a bachelor of science in hospitality and tourism management with an emphasis in event planning. Throughout her career, she has developed a passion for personalization, menu curation and top-notch customer service.
Pechanga Resort Casino brings on two new beverage professionals to its F&B team.
Dukes is an expert in craft beer, wine and spirits and will serve as mixologist. When he began working as a beverage professional, he developed a fascination with the origins of beverages and their role in the development of civilizations around the world. He worked as a bar manager for several years before joining the food and beverage department at another Southern California casino where he learned from experienced spirits and wine experts and earned his Cicerone certificate.
Abeyta takes on the role of enterprise sommelier. He has held roles as sommelier and director of wines at a number of prestigious Los Angeles restaurants, eventually opening his own restaurant with a friend and serving as its sommelier in addition to restauranteur. He will draw on his extensive experience to further the award-winning wine list at the resort casino’s Great Oak Steakhouse.
The ART Hotel Denver, Curio Collection by Hilton, appoints Fischer as chef de cuisine of FIRE Restaurant & Lounge. Fischer brings decades of experience to this new role, and in addition to cooking, impressive skills in event planning and mentorship. He will draw on this experience to bring a new perspective to the restaurant’s menu development.
Khan serves as the new executive pastry chef at Hyatt Regency Lake Tahoe Resort, Spa and Casino. He began his career as a commis chef in a bakery and confectionary. In 2019, he took on the role of head pastry chef at Park Hyatt Doha. In this new role, Khan will oversee and manage all aspects of the pastry department on the property, conceptualizing and developing innovative pastry menus and ensuring their highest quality.
Pauduano is appointed as director of food and beverage at The Ritz-Carlton, Dallas. He brings over 18 years of experience in luxury hospitality across Europe, the Middle East and North America. Most recently, he served as director of food and beverage at Lido House Hotel in Newport Beach, where he led a team of over 80 associates, overseeing the entire F&B division and kitchen.
Marchetti returns to Sheraton Phoenix Downtown as executive chef, earlier working at the property as part of the opening team. He will collaborate with Chef Angela Dykstra, who oversees daily operations and menu development at the hotel’s signature restaurant, Carcara, as well as curated catering offerings for onsite meetings. Marchetti will also oversee &More by Sheraton and the rooftop Breeze Bar.
InterContinental Washington D.C. The Wharf appoints Richter as director of catering and event services. He brings over 20 years of experience in catering sales strategy and event design, which he will draw on in his new role overseeing catering and group event strategies. Most recently, he led catering sales and conference services at the Four Seasons Hotel, Washington D.C., for over a decade.
Alisal Ranch welcomes Sandven as executive chef. He holds over a decade of experience, working in and leading southern California kitchens at hotels and resorts. He will now oversee the resort’s culinary program across its numerous onsite dining destinations, including The Ranch Room and Creekside, The Ranch Course Grill & Golf Lounge, The Grill at Alisal River and Chuckwagon Grill.
Van Peteghem joins Sofitel Legend Metropole Hanoi as director of culinary. He brings three decades of culinary expertise, serving at numerous Michelin-starred restaurants around the world. He most recently served as culinary director and assistant vice president for food and beverage for Resorts World Sentosa in Singapore. Van Petegham has held multiple executive chef roles at esteemed hotel restaurants in locations from Paris to New York.
Moraeles takes on the role of general manager of food and beverage operations at Miami Beach Convention Center (MBCC), appointed by Sodexo Live!, its hospitality partner. He will bring over two decades of experience in the hospitality industry and a passion for service excellence to his new role designing a memorable dining and beverage service that captures Miami’s spirit. He joined Sodexo Live! in 2022 as a beverage consultant for the opening of the Rum Room at MBCC.
Read More: F&B Smart Moves in New York, Park City and More
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]]>Play isn’t just for kids anymore. In fact, according to the National Institute for Play (NIFP) based in Carmel Valley, California, feeling playful is seriously important for a healthy life. Incorporating play in an event also makes business sense. “Play is an antidote to stress and a foundation for wellness,” according to NIFP researchers, who have partnered with Visit California to share their findings. Playful experiences improve brains, help people stay open to new approaches, work better with others and build emotional resilience that wards off stress.
Read More: California Outlook Forum Celebrated Free Spirits
At Outlook Forum 2024 at Westin Rancho Mirage Golf Resort & Spa in Greater Palm Springs this week, Visit California made a compelling case to the more than 800 destination professionals attending that sourcing a destination known for being fun is an easy way to put people in a more creative state of mind. In addition to bringing Positive Psychology of Play speaker Jeff Harry to help attendees reach a non-judgmental play state, event organizers offered a rainbow of options for playing and networking. From pickleball and golf to painting and tasting, attendees explored their definition of enjoyment. It turns out empowering people with agency is key to turning on the playfulness faucet. “No matter what your definition of play is, if it’s drinking Temecula wine on the patio, bowling or pulling the perfect espresso shot, we make it possible for you to experience that.”
When people choose their activity by following their personal passion, they naturally enjoy it more. “The characteristics of play have to do with motivation and mental attitude, not with the behavior itself,” explained Peter Gray, the author of Free to Learn.
Find Your Play Personality
The definition of play is not universal according to NIFP researchers. “As we mature, we develop a style or mode in which we are most comfortable being playful,” said Dr. Stuart Brown, NIFP founder. He identified eight primary play personalities and Visit California shared the Play Style Test to help people determine their preferred path to a state of mind experienced with absorbed in an activity that suspends time. As a bonus, the results come with suggestions for where in the state you might want to visit or bring a group to capitalize on those tendencies.
Read More: Cool Places Where You Can Meet and Play
The pursuit of play is a lifelong endeavor. “When you were first born and your parent held you and you looked into each other’s eyes, it’s one of the only times your brainwaves matched identically with another human being. You feel seen and heard and loved and appreciated,” explained play expert and speaker Jeff Harry. He classified the rest of our lives as a search for that level of attunement in friendships, work and even travel.
That search for harmony or a flow state where we are the most productive is often reached through play, Harry said. Innovation comes from being so caught up in the challenge and adventure of a task that you are not afraid to risk and fail and that is when real creativity happens, he added.
Harry shared that everyone has their own play values. Examples are collaboration, creativity or movement. “Once you rediscover your play values, you can call on them to help you heal the world by bringing joy,” he said.
Outlook Forum organizers took those findings to heart when designing the agenda. “Everyone’s definition of fun may be different so finding a place with an abundance of opportunities to enjoy indoor and outdoor activities, beautiful weather and an attitude of embracing life allows everyone to find something that works for them,” said Angie Pappas, Visit California associate vice president of external affairs. “Play is in our DNA in California. We are the Ultimate Playground,” she added.
The Joy of Getting Business Done
In addition to the health and creative benefits of sourcing locations known as fun places to go, bottom-line metrics can be improved as well. As the bleisure trend becomes the new normal, hosting in places people want to go and take their families can increase attendance numbers. Pappas pointed to a return to full staffing levels at many DMOs post-Covid as one of the reasons for the annual event’s largest crowd ever. Many were first-timers and everyone wanted to network. “We are not rebuilding anymore,” Pappas said. “We have recovered and are growing from here.”
Pappas also pointed to the “novelty effect,” scientific research that has shown that information presented in new experiences and surroundings is remembered more vividly than the same information in the office. That sense of discovery is also one of the reasons travel is considered playful. “Play is productive because it helps you get back to business with a fresh mindset,” she said.
Read More: 6 Truths to Guide Experience Design
A Marriott, PCMA, CEMA study in 2023 identified the Power of Play as one of the six “truths” in their “Guiding Principles in Experience Design” study. “The process of playing with something, breaking it apart and putting it back together creates opportunities for ideation and collaboration,” the report concluded. It suggested testing developments in AI as new avenues for facilitating connection. “Play-first spaces” help audiences better understand new ideas and synthesize learnings.
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]]>These days, it’s hard to go five minutes or five feet without hearing someone marveling about the newfound possibilities of AI and technology. Whether it’s Open AI’s latest mind-blowing rollout of Sora, the boundless opportunities around Apple’s Vision Pro, Nvidia leading the stock market rally, or the race in robotics, keeping up with notable advancements in tech feels like a full-time job.
The truth is, just about every industry is going to be transformed by new technologies and AI—and the events industry is certainly no exception. But as the CEO of an event and experiential marketing agency, I’m also observing something unexpected: The technology is actually magnifying exactly why face-to-face events are ever-more critical.
Given how labor-intensive the events industry is, you can make a strong case that AI is going to revolutionize how many of us do our jobs. Through a business lens, AI is bringing about enormous progress in terms of growth, productivity and efficiency—but on the flip side, job redundancies and layoffs are a reality. According to a Bloomberg report last month, in fact, “U.S. firms have announced 4,600 job cuts since May related to artificial intelligence.”
In the events world, think about how we imagine and perceive experiences, how we communicate with attendees and stakeholders, how we create and manage workflows, and so on. It’s all going to change—and as such, so will the process for how events are designed and managed.
But while AI and tech are certainly infusing volatility and uncertainty into how events are produced, these advancements are actually having the opposite effect on why we need live events more than ever.
According to the American Time Use Survey, American adults are spending 30% less time doing face-to-face socializing than we did just 20 years ago. This is a trend that may have originated two decades ago, but it was exacerbated by Covid and will only be compounded by artificial intelligence, automation and technology.
For a population that’s trending more and more towards isolation and loneliness, the importance of face-to-face connection becomes even more paramount. Sure, there will always be those lobbying to “meet people where they’re at” (i.e., on their screens), and that’s important too. But digital experience marketing has already begun to transition from the exception to the norm.
From engaging employees, to marketing products or services, to fundraising, to simply convening stakeholders, the power and significance of physical connection will only be amplified as it becomes less and less commonplace.
Because of all of this, the bar may be raised to create experiences that are compelling enough to motivate people to leave their individual metaverses, but the rewards—for brands, employers and organizations—will be equally as lucrative.
Read More: Why AI Might Mean Salvation for the Meeting Industry
And therein lies the unique intersection of events and AI: An industry that is on the verge of being massively disrupted due to technological progress is also going to have its importance in the world magnified due to those same advancements.
The landscape of creating and planning events will undoubtedly look vastly different in the not-too-distant future—but that will simply make the motivation behind bringing people together even more essential. So bring on the technology and the disruption, and remember that nothing will ever replace the true value of face-to-face experiences.
—
As CEO and founder of Sequence, Adam leads Team SEQ to deliver big agency results with boutique-style customer service. Since its launch in 2011, Sequence has quickly risen to the forefront of its field, collaborating with global brands to communicate their messages through the power of live events.
The company has been recognized with a multitude of awards, and has produced events in over 50 cities, across ten countries, on four continents. A leader among his peers, Adam has been recognized as a ‘2022 Industry Innovator’ by BizBash, and has guest lectured on events for Cornell University and the Event Leadership Institute.
The post The Unusual Irony Between the Events Industry and AI appeared first on Smart Meetings.
]]>In this discussion, Valerie Ulrich, former vice president of special events and conferences at First Republic Bank and currently a consultant for special events and conferences, and Spencer Glazer, event coordinator at Wolters Kluwer, discuss work/life balance. Co-hosted by Smart Meetings Editors Sara Robertson and Eming Piansay, the discussion dives deep into remote work, running events in real time and managing heavy workloads and multiple projects.
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]]>With travel continuing to open up and return to natural form after years of Covid, the world is once again an oyster for meeting professionals looking for an international incentive trip or executive retreat that will be memorable and expand geographical and cultural horizons of attendees. With “experiences” continuing to be the key word of the meetings and events industry, Smart Meetings has compiled a list of exotic and international destinations that are ideal for incentives and executive retreats that will deliver all that is advertised and more for “spring break” 2024!
A well-known tourist destination, incentive travelers may be surprised with some of the lesser-known elements and attractions of Puerto Vallarta. The Malecon Boardwalk is more than a haven for partying spring-breakers—it is a cultural and artistic collaborative venue for locals and visitors alike. Sculptures and restaurants by acclaimed local artists and culinary masters are ubiquitous and present Mexican culture at its best along the coast of the Pacific Ocean. What is more Spring than the vibrant color and life that Puerto Vallarta has to offer?
This European destination provides the best of both worlds—all-inclusive resorts with luxury amenities, yet the Western side of the province on the Atlantic Ocean with less tourism and much more Portuguese culture and lifestyle. The beaches such as Praia do Amado, Carrapateira and Praia da Arrifana are referred to as having “butterscotch sand” and border the Parque Natural do Sudoeste Alentejanto e Costa Vicentina (Southwest Alentejo and Vicentine Coast Natural Park).
Head up north—way north—to Alaska’s largest and one of its most visited cities. For wildlife lovers, there is nothing that beats the seaplanes taking off from the base of Lake Hood and flying over national parks like Far North Bicentennial Park or Kincaid Park. Explore the Chugach Mountains with its various trails that traverse glaciers, rivers, outdoor gathering areas and areas of known wildlife sightings. For urban living enthusiasts, Anchorage is home to more public art and residents involved in the food, music and general culture scene than any other city in the state. Visit one of the many galleries, restaurants and showrooms in Anchorage to learn about life on the edge of the Arctic Circle.
The beautiful, cultural, adventurous and historical city of Nanjing, China is quite often overlooked for Beijing yet has as much excitement and charm as its famous counterpart with more affordable travel costs. Purple Mountain is a stunning location in East Nanjing, given its name for the purple and golden clouds that are the backdrop to the landscape and for Plum Blossom Hill at the base of the mountain. With over 30,000 plum trees blossoming in the spring, it is no wonder that the Nanjing International Plum Blossom Festival draws so many springtime visitors.
After being featured as a cast trip for the Bravo television hit series Real Housewives of New York City, Cartagena has been receiving more tourism than ever and living up to the hype. The amalgam of vibrant cultures from South America, the Cabbean Islands and historical European influences create a one-of-a-kind destination in Colombia. With easy access to shopping, dining, entertainment and historic venues overlooking the city arind the Caribbean Sea, Cartagena offers accessible luxury and memorable experiences.
Read More: Vamos a Los Tropicos!
The post Spring Break! Far Out Incentive Destinations appeared first on Smart Meetings.
]]>With travel continuing to open up and return to natural form after years of Covid, the world is once again an oyster for meeting professionals looking for an international incentive trip or executive retreat that will be memorable and expand geographical and cultural horizons of attendees. With “experiences” continuing to be the key word of the meetings and events industry, Smart Meetings has compiled a list of exotic and international destinations that are ideal for incentives and executive retreats that will deliver all that is advertised and more for “spring break” 2024!
A well-known tourist destination, incentive travelers may be surprised with some of the lesser-known elements and attractions of Puerto Vallarta. The Malecon Boardwalk is more than a haven for partying spring-breakers—it is a cultural and artistic collaborative venue for locals and visitors alike. Sculptures and restaurants by acclaimed local artists and culinary masters are ubiquitous and present Mexican culture at its best along the coast of the Pacific Ocean. What is more Spring than the vibrant color and life that Puerto Vallarta has to offer?
Read More: Smart Chat: Annette Gregg on Incentive Travel and Leadership
This European destination provides the best of both worlds—all-inclusive resorts with luxury amenities, yet the Western side of the province on the Atlantic Ocean with less tourism and much more Portuguese culture and lifestyle. The beaches such as Praia do Amado, Carrapateira and Praia da Arrifana are referred to as having “butterscotch sand” and border the Parque Natural do Sudoeste Alentejanto e Costa Vicentina (Southwest Alentejo and Vicentine Coast Natural Park).
Head up north—way north—to Alaska’s largest and one of its most visited cities. For wildlife lovers, there is nothing that beats the seaplanes taking off from the base of Lake Hood and flying over national parks like Far North Bicentennial Park or Kincaid Park. Explore the Chugach Mountains with its various trails that traverse glaciers, rivers, outdoor gathering areas and areas of known wildlife sightings. For urban living enthusiasts, Anchorage is home to more public art and residents involved in the food, music and general culture scene than any other city in the state. Visit one of the many galleries, restaurants and showrooms in Anchorage to learn about life on the edge of the Arctic Circle.
The beautiful, cultural, adventurous and historical city of Nanjing, China is quite often overlooked for Beijing yet has as much excitement and charm as its famous counterpart with more affordable travel costs. Purple Mountain is a stunning location in East Nanjing, given its name for the purple and golden clouds that are the backdrop to the landscape and for Plum Blossom Hill at the base of the mountain. With over 30,000 plum trees blossoming in the spring, it is no wonder that the Nanjing International Plum Blossom Festival draws so many springtime visitors.
After being featured as a cast trip for the Bravo television hit series Real Housewives of New York City, Cartagena has been receiving more tourism than ever and living up to the hype. The amalgam of vibrant cultures from South America, the Caribbean Islands and historical European influences create a one-of-a-kind destination in Colombia. With easy access to shopping, dining, entertainment and historic venues overlooking the city and the Caribbean Sea, Cartagena offers accessible luxury and memorable experiences.
Read More: Vamos a Los Tropicos!
The post Spring Break! Far Out Incentive Destinations appeared first on Smart Meetings.
]]>Roughly one million people visit New Orleans for Mardi Gras annually. While this is an estimate to be proud of, there was once another number organizers used—and were proud of—to track the visitation of the event: amounts of waste produced.
“There was a time 20 years ago where the success of Mardi Gras was measured in how much trash was created,” says Walt Ledger III, CEO of New Orleans & Company. “The leaders would come on TV at the end of the day and say, ‘We collected 20,000 tons of garbage this year, what an amazing Mardi Gras it was.’ That was a long time ago and a different mindset, but I think now it’s really good to see our leaders talking about how much we were able to divert from landfills as a measure of success.”
Now in its second year, New Orleans’ recycling initiative, Recycle Dat, turned in numbers that can definitely be deemed a successful landfill diversion. The program is a partnership among 25 organizations, including New Orleans & Company, the city of New Orleans, Grounds Krewe and Can Manufacturers Institute.
Compared to last year, this year saw a significant increase in total waste diverted, 4,288 pounds of glass (compared to last year’s 1,500), 4,302 pounds of aluminum (last year: 1,475) and 12,697 pounds of Mardi Gras throws (last year: 11,535). This second run was the first time the program collected plastic bottles, recycling 236 pounds.
“While the work our sanitation workers was doing was phenomenal,” Ledger says, referring to the city’s sanitation workers, who were tasked with Mardi Gras cleanup before the creation of Recycle Dat. “We needed to be more thoughtful and intentional about how we tried to limit garbage making its way to landfills, how we recycle and how we engage appropriately to make sure this event can keep moving forward and be sustainable. Partnering with the city last year for [Recycle Dat] did some really remarkable things.”
Read More: Super Bowl LIX: As Las Vegas Cools Down, New Orleans Heats Up
Ledger says sometimes you’re so close to something that you don’t always pick up on ways it can be improved, “but I think this is a good example of the city and all of those krewes and organizations saying we’ve got to do better.” The “krewes” to which Ledger refers are the organizations that throw parades that move through the city streets. According to Ledger, there are 34 different krewes that each have a parade during Mardi Gras.
He added that one krewe announced that next year they’ll only be tossing out sustainable throws. “They’re no longer going to allow their members to throw certain things they find to be unsustainable or could be potentially harmful to the environment,” he says. “I think you’re going to continue to see more and more of the groups stepping up, self-regulating and making decisions that are more environmentally friendly.”
One other item Ledger says organizations have changed their tune on is moving from plastic Mardi Gras cups to stainless steel cups, as they’re long-lasting and can be used for longer periods of time. “I think you’re going to continue to see krewes making decisions that are a little different, that lead to a more positive outcome,” he says.
While last year was a volunteer program, this year Recycle Dat shifted toward a paid model for its participants. “I definitely think that it’s good to employ people to engage in this, volunteers can only get you so far,” Ledger says. “If you really want to be impactful, you’ve got to move to a professional setting and employ people. We’re all really happy that we took that step this year. I think it’s the right one and it puts the right focus and imperative behind it.”
Read More: New Orleans: A Color Palette of Life and Culture
While moving to a more professional model played a large part of the initiative’s increasing success, Ledger says he thinks another part of it can be credited to people simply being aware of the program and opening their eyes to the fact that less garbage is just better. “We can still have an amazing time and an amazing event, but there’s no reason that we can’t also be intentional about how we limit what we’re [sending] into landfills,” he says.
During the event, Mardi Gras organizers also encouraged visitors to recycle. “In some ways, visitors are more inclined to [recycle] than others, at least initially. That’s why we have to continue to educate. They may be coming from places that have a little bit more of a focus on it, so they’re focused on it.” As an example, Ledger recalled the 250 guests from the United Kingdom that come for Mardi Gras.
“Interestingly, they actually volunteered last year to participate when they were here as guests, because they saw that there was a need and a movement to do better,” he says. “They wanted to be a part of it. I was touched by that when they shared that with me, and they came back this year.”
Ledger says when those U.K. visitors came back this year, they commented on how the organization took things to a different level compared to 2023 and how great it was to see the community continue its commitment to getting its sustainability efforts right. “That leads me to believe we’re on the right track. It’s good to get that outside validation.”
The post New Orleans’ Mardi Gras Hits Record-level Clean Up appeared first on Smart Meetings.
]]>Three new and renovated properties transform the hospitality game with jaw-dropping debuts. Art is at the center of each property; and attendees will find themselves in awe when they step into creative spaces unlike any they have seen before. These hotels all master one thing in particular: character. If you’re looking for a meeting venue that you’ll never want to leave, read on.
The opening of Hotel Bardo Savannah transforms a 19th century Southern Gothic structure into an urban resort and private club with a “riot clash” aesthetic. The two-acre resort features an eclectic design throughout, with extensive art pieces, numerous tiny gardens along the pathway to the resort pool and more surprises. The concept was developed by New York City-based real estate development and hospitality firm LEFT LANE, which specializes in transforming historic properties.
The property’s onsite restaurant, Saint Bibiana, serves coastal Italian fare. Bar Bibi, the pool bar, maintains the theme with smaller coastal Italian bites and a refreshing cocktail menu. The property also debuts a holistic gym and wellness spa concept with Saltgrass, offering an extensive menu of restorative wellness experiences and a broad athletics program.
All 149 guest rooms emulate the hotel’s design aesthetic. Whether in a ground floor poolside room with a private garden, an upstairs suite with a Juliet balcony or a suite with a dedicated chef’s kitchen, guests are in for a one-of-a-kind experience.
Every event space offers its own character: The Carriage House, with a private event lawn, pays homage to the property’s former life as an 1800s mansion; spaces of diverse sizes are spread throughout the property, from private dining rooms to high-design spaces. Event space surpasses 15,000+ sq. ft., not including the option for tented events outdoors.
Read More: The True Nature of Georgia
Study Hotels expands its portfolio with the opening of The Study at Johns Hopkins. It stands at the main gate of Johns Hopkins University campus, at the heart of the historic Charles Village neighborhood in North Baltimore.
The new property is an adaptive reuse—the building’s 100-year-old historic façade was restored and is celebrated in the community. Inside, guests will find a space that emulates an academic spirit and the university’s personality as they immediately encounter a collection of a life-size montage of historical artifacts painted by artist Christie DeNizio. 115 guest rooms and suites provide abundant natural light and warm furnishings plus the brand’s characteristic leather reading chair, as well as writing desks and large, operable windows.
The onsite restaurant Dear Charles, too, provides a warm and welcoming atmosphere that seeks to inspire a sense of history and belonging, and is open for breakfast, lunch and dinner to both walk-ins and reservations.
Its public space, referred to as the “Living Room,” is furnished with eclectic furniture and large bookcases, as well as an active art gallery. 2,500 sq. ft. of private meeting space make for an all-around inspiring and unique experience for groups.
W Boston unveils a multi-million-dollar renovation of its 5,000 square foot meeting and event space, with a distinct stylish redesign that emulates the hotel’s celebration of the “rebels” of Boston’s past and the values of originality and individuality. The hotel partnered with Boston-based artist Cedric Douglas, who created a large-scale artwork of outstretched hands touching—the piece serves as a symbol of the connection that will rise from the meetings that take place there. Organic textures, such as wood and granite, create an ambient atmosphere that reflects the property’s brand evolution.
Studio spaces of a range of sizes can accommodate different group sizes and feature floor-to-ceiling windows offering views of the city. Technology, such as a wired business center and 80-inch wireless TV studios with built-in ceiling projectors offer a space for innovation to flourish.
The property’s commitment to sustainability inspired a green renovation process and green meeting options. Planners can work with the onsite F&B team to curate their event menus. W Boston offers 235 guest rooms, including two WOW Suites and one “Extreme WOW” Suite.
Read More: Hotel Art: More Than Just a Pretty Picture
The post New and Renovated: Creative Spaces for Meeting Masters appeared first on Smart Meetings.
]]>We asked them to share the three words that describe their approach to elevating events, to remember the moment they felt they belonged in the meetings industry, how they make everyone feel welcome and the next goal they are pursuing. Read on to meet these brilliant meeting profs.
Susie Klein
Director of Business Development, Miraval Resorts & Spas (Berkshires, Austin, Arizona, The Red Sea)
Intentional, Transformative, Collaborative
Moment I Found My Home in Hospitality: “I began working in hospitality because I thrived on making meaningful connections. The more I learned about different areas of corporate travel and events, the deeper my love for the industry grew. As my career progressed and I began making connections in the sales world, I realized how significant my client relationships had become. We celebrated milestone moments in life together, became more than associates, found a common bond and invested in our relationships. This bond is something that is unsung in the event world: the ability to take time to build deep connections.”
Read More: Dear Female Leaders, Stop Struggling and Start Succeeding
Welcoming Strategy: “Creating a space that’s warm and inviting is key to making those around me feel valued and welcomed. My kitchen is the heart of my home where I enjoy cooking and spending time with family. My kitchen is the space where I have created unforgettable memories, gatherings, and conversations with my children. Being at an event is no different, where my clients feel their ideas and contributions are heard and take the approach of creating a deeper connection with them. These spaces are places where I can build relationships and make those around me feel welcome in a group setting.”
Next Goal: “As the director of business development at Miraval Resorts & Spas, I will focus on elevating our Wellbeing Retreats and their transformative nature, inclusive offerings and the lasting positive impact they provide for corporate groups. Our retreats allow groups to rediscover themselves, each other, and a sense of wonder and purpose. They are not simply a group retreat, it is a well-being journey. Miraval’s Wellbeing Retreats foster a culture centered on wellbeing and self-care and provide an environment that enhances leadership skills and empowers individuals to thrive personally and professionally.”
Summer Shoemaker
General Manager, San Diego Mission Bay Resort, California
Refined, Cohesive, Efficient
Moment I Found My Home in Hospitality: “I knew this industry was right for me when walking with a client on day one of a large program. Their stress levels were at ease and they cared more about getting to know each other because they knew that even the smallest details were already handled and everything was set for success. The relationships developed within the many layers of a hotel team that make these events happen is also inspiring. To be part of this ‘service symphony’ and watch complicated events come together, teardown, and resetting the next one successfully day after day is a rewarding part of the industry.”
Read More: Empowered Women Take Center Stage
Welcoming Strategy: “The hospitality industry is more than a job or career—it is a lifestyle, a passion and a call to connect with others everyday. Whether guests, employees, vendor partners, or friends; I do my best to show genuine hospitality. This is more than just a welcome message and a handshake, but rather a commitment to create emotional connections, build memories together, find time, show empathy, and lead with my heart first.”
Next Goal: “Carving out quality one-on-one time with my teenage son!”
Alissa O’Briant
Director of Sales & Marketing, Bernardus Lodge & Spa, Carmel Valley, California
Creative, Personalized, Experiential
Moment I Found My Home in Hospitality: “The moment I truly felt I belonged in the meetings and events industry was during a high-pressure corporate conference that needed to be perfect. Working through a myriad of intricate details, collaborating with multiple departments and vendors, and then witnessing the culmination of months of tireless planning I felt an overwhelming sense of fulfillment. Seeing happy attendees engaged, connecting and having fun felt so rewarding I knew I found my niche+—an industry where it wasn’t just about carrying out logistics but more about crafting moments that leave indelible impressions.”
Welcoming Strategy: “I foster inclusion by promoting open communication, listening to different ideas, and celebrating the unique strengths each member of my team brings. Through encouragement, kindness, and a collaborative environment productivity thrives and we also make sure to have a lot of fun along the way. In events, my goal is to create a sense of hospitality that ensures every guest feels special and valued. In life, I make personal connections by being empathetic, understanding, supportive, and finding laughter in as many things as possible.”
Next Goal: “To seek experiences that challenge me to grow and evolve, whether it’s through travel, education, or finding new hobbies.”
The post United by Passion: Female Hospitality Leaders Lift Everyone Up appeared first on Smart Meetings.
]]>The meetings and events industry calendar is a crowded place, filled with must-attend association conferences, regional gatherings and our own projects, especially in the summer and fall. One that has been distinguishing itself since it started four years ago is Business Events Industry Week (BEIW). This gathering, which started at Gaylord National Resort and Convention Center in Washington, D.C., has grown into a collaborative effort between PCMA, Destinations International, ICCA, International Association of Exhibitions and Events (IAEE) and National Coalition of Black Meeting Professionals. It brings together these silos of membership and mission to build a critical mass to advance the issues they share.
To find out what is on the agenda at this collective, we asked Sherrif Karamat, CAE, president and CEO of PCMA.
Learn More: Lessons from Leaders with Sherrif Karamat
In the two Covid years after that first small event at Gaylord National, the original founders, PCMA and Destinations International stepped back to consider what they were trying to do. One thing the group did this year is move to Walter E. Washington Convention Center in Washington, D.C., April 8-11 to incorporate the spirit of Global Meetings Industry Day in the festivities.
“We are bringing the world to the nation’s capital to focus on education, learning and commitment. It is an opportunity for us to raise our voices and to be heard on the global political stage and the larger media stage,” said Karamat. “We want to show the contribution that business events make to economies around the world.”
Read More: Power Of Purpose 2023 Highlights
In the process of evolving the offerings, what was Destination Showcase became Showcase, a place modeled after the energy of South by Southwest for technology companies, agencies, hotels, airlines, any supplier that works to make events successful can get connected to meeting producers who need their help. This one-day cross-country journey will anchor the week on Wednesday, April 10.
“We’re all in this industry to make it successful; we need each other,” said Karamat.
The week starts with Certified Destination Management Executive certification April 6-9 and Convention Sales & Services Summit, which has expanded to two days. Then Global Leadership Conference, which brings together PCMA Advisory Boards, partners and chapter leaders from around the world.
New to the partnership is ICCA’s The Future of Association Meetings and Societal Transformation, an event which will address the role of associations in societal transformation. The group will meet April 9 at ASAE’s headquarters in Washington, D.C. At the same time, National Coalition of Black Meeting Professionals will welcome Sharinda Williams-Simmons, chief creative officer with The PTO Nomad, for a deep dive on workplace culture in a presentation titled “Reclaiming My Time.”
On April 10, the expanded Showcase takes center stage back at Walter E. Washington Convention Center, with new educational offerings on the expo floor. Two theaters will feature strategies for career development, a next generation stage will focus on skills with industry speakers sharing their stories and leadership while campfire areas will cover technology. Look for insights on budgeting, negotiations, what motivates attendees, legislation impacting the industry and how to give people what they want.
Followed by PCMA Foundation Fashion Show, Living In Color to raise money for the foundation while celebrating authenticity, pride, compassion and living life boldly in color.
Also expanded is IAEE’s Women’s Leadership Forum, under the leadership of President and CEO Marsha Flanagan, which will now be two days of strategies to help women succeed in their current positions while motivating them to take their career to the next level.
On April 11, Global Meetings Industry Day (GMID), PCMA Capital Chapter is marking the occasion with a discussion of the strategies required to conquer the challenges that lie ahead. The evening will end with the Visionary Awards, honoring industry leaders for their contributions.
In addition to fun activation experiences to celebrate GMID, Karamat hopes the confluence of industry groups delivers an important message. “Events are a catalyst for economic growth and create jobs,” he said. “And event organizers are not just logistician, they are strategists using their incredible talent to advance their organizations’ objectives” Whether they are in healthcare, finance or any other industry, they set the stage to share knowledge and get business done.
“In a world that needs more caring, event organizers bring people together, solve economic issues and are a platform for social issues from gender equity and inclusivity to accommodating those with unique abilities.” BEIW is taking a demand for equity for all in terms of pay and access to boardrooms to the legislative capital in hopes that the industry can serve to make a better society. “Our world needs the contributions of everybody.”
When the meetings industry comes together, of course the topic of AI will be addressed. “AI can have transformative abilities to help organizations or individuals become much more productive, as well as much more strategic by getting meeting organizers out of the hamster wheel of not having enough time,” Said Karamat. PCMA has partnered in the development of Project SPARK, an AI platform designed for meeting professionals with tools to assist in evaluating contracts, creating agendas and summarizing content. “I want to ensure that people understand the liberating impact of AI on their day to day, how we can actually create some white spaces, so that they can be more strategic,” he said.
Read More: Why AI Might Mean Salvation for the Meeting Industry
At the same time, Karamat acknowledged the pitfalls of the technology. “I want us to face it head-on so we can avoid the problems caused by the internet and email by putting in place some guiding principles and rules,” he said.
The post The Power of Purpose is Fueled by Collaboration appeared first on Smart Meetings.
]]>Newton is Louisville Tourism’s first-ever Airport Welcome Center Manager. He will lead Muhammad Ali International Airport’s new welcome center through its opening and oversee the center’s staff in greeting visitors and helping them navigate Louisville. Most recently, he served as senior manager of operations at Frazier History Museum.
Park Hyatt Chicago appoints Wenks as general manager. She served as the property’s director of rooms from 2010-2015 and was awarded “Director of Rooms of the Year.” After filling numerous roles across multiple Hyatt properties, from San Francisco to San Antonio, she looks forward to returning to Park Hyatt Chicago.
Event Production Network (EPN) welcomes Poarch as its new president. He is the CEO of Oklahoma City-based audio-visual company Cory’s and formerly served as EPN’s vice president. EPN encompasses 28 member locations and creates 30,000 annual experiences championing the latest in AV technology.
Martin joins Sage Lodge, an outdoors-focused resort in Montana’s Paradise Valley, as general manager. Martin will helm this role as an ambassador for the resort in the Paradise Valley community and to strengthen the property’s reputation as a world-class destination, while overseeing all daily operations, including onsite activities, community partnerships, dining and the spa.
Bridges rejoins the Island of Hawai’i Visitors Bureau as sales manager. She was raised in Hāmākua on the island of Hawai’i, is a haumana of Hālau Manaola, an educator and cultural practitioner of Polynesian music and the arts and has held numerous hospitality sales management positions at both the Island of Hawai’i Visitors Bureau and Hilton Waikoloa Village.
Haban joins Visit Tampa Bay as vice president of global communications. She will lead the organization’s communications team and work to elevate community relations and executive communications. She is known for her skill in brand elevation and impressive results across diverse industries.
Kona Village, A Rosewood Resort, names Francis as director of sales and marketing. She has been a resident of Hawai’i for the past 14 years and is dedicated to leading the property’s growth and success in a direction that treats the land with care. Most recently, she served as complex director of marketing for the Waldorf Astoria, leading the renovation of Grand Wailea.
Johnson joins Kimpton Palladian Hotel Seattle as general manager, soon after joining the property earlier this year to oversee F&B operations. He brings decades of hospitality experience, including several years as a general manager. He joined Kimpton in 2021 as general manager at Kimpton Hotel Vintage in Portland where he successfully relaunched the property’s F&B program.
Bishop-McCann appoints Moritz as the first-ever vice president of event technology. He brings over 20 years of experience in the event industry across realms, including event technology, multichannel marketing and program management. He looks forward to implementing new solutions from evolving technology to address evolving client and company needs.
Cotton-Morris takes on the role of general manager at Grand Hyatt Atlanta Buckhead. In addition to overseeing all daily operations, she will oversee a multi-phase renovation throughout 2024. She brings a focus on team development and nearly 30 years of hospitality experience.
Read More: Smart Moves in Hawaii, Las Vegas and More
The post Smart Moves in Chicago, Atlanta and More appeared first on Smart Meetings.
]]>Nick Borelli, director of marketing for the ethical facial analytics company Zenus Inc., has good news for meeting professionals. AI is not just one more thing they have to learn to do their jobs. “It is actually a tool that will get some of that ‘drag stuff’ out of the way to focus on the things that you really want to do, the reason you got into the events industry in the first place,” he explained at Smart Meetings Innovation Experience in Irving, Texas, last week.
More good news, while AI will become a core competency for the meeting planner role, it won’t require you to have to learn a new language to use it. “You just have to talk like you normally talk and ask it to do things as you would ask an intern who doesn’t know anything, but is really good at researching,” he said.
Read More: Navigating the Thrills of Event Innovation
Borelli outlined the reality behind the technology currently experiencing a love-hate relationship with the general population and then invited attendees to use it in a real-world scenario to create an event campaign and menu while competing for fun and prizes.
“The difference between AI and most technology like social media is that it doesn’t put distance between people,” he said. The term “artificial intelligence” has been around for decades as a description of a technology that learns. Each time it “crosses a bridge and determines if that way is good, it will remember and do a similar action in the future at a speed of millions of times per second. That is why every time a user interacts with it, it gets better. AI today is the worst it will ever be. Guaranteed. Tomorrow AI will be smarter than today. And smarter than that the next day.”
Learn More: What is AI Good for Anyway Webinar
Unlike tech engineers, meeting professionals tend to be a pretty risk-averse group. However, in this case, sticking with what has worked in the past (an Excel spreadsheet, for example) may be both riskier in terms of meeting event expectations and practicality because AI is being integrated into all the things we use daily. “You buy a toaster, it will have AI; it will just be part of our world,” he said. This is not a fad you can outwait. Even Outlook is going to be 50% AI in the not-too-distant future, so we better get used to using it, he added. “It won’t be an adoption curve or a choice; it’s just going to be a flick of a switch,” he said.
Never fear. That ubiquity won’t be a bad thing. It is just a layer on everything, was how Borelli explained it. That new layer could help elevate the quality of everything. Someone who just graduated from college with no experience in events could use these tools to produce an adequate event in a week’s time just by pushing some buttons. They can source a venue, create a workable agenda, create marketing materials, all the things required. “That is the threat,” he said. “The likelihood for competition that you haven’t even met before is very high because technology will allow anyone to get from zero to B-plus pretty instantaneously.”
That is why experienced meeting professionals need to use the new tools to buy them the time and resources required to go from B-plus to A-plus. “Those B-plus people that came out of nowhere don’t even know what it looks like to go higher, but you have seen A-plus in your mind. You know what’s possible with more horsepower,” he said.
Learn More: Download the State of Event AI White Paper
Allowing technology to check the boxes on the tactical work affords meeting professionals the time to design events that are inclusive, personalized, non-linear and iteratively better each time because the new treasure trove of data will allow you to learn and improve faster than ever. “Think of data as stories, as listening to what people want,” he explained.
Think of using AI not as a thing, but as a question, Borelli suggested. “Always be asking, ‘Is there an AI for that?’” he said. What are the parameters you could input to get an even more creative response? How can you refine the question to get what you really need? Ask it to make the event more sustainable, design a networking event for people who are not outgoing, incorporate a sponsor in a meaningful way or mark up a contract as if it were a lawyer. Ask for suggestions about how to work better with a partner based on their LinkedIn profile. Spell out the end goals with as much detail as possible to refine the response. “You are at the wheel. Ask specifically for what you need and how long and in what format you would like it delivered,” he suggested.
Iterate and once you have the output, don’t just copy and paste. Use it as a starting point to add your special sauce to make it A-plus. You will never again have to go into a meeting with a blank notepad. You will be starting with the obvious solutions and be able to brainstorm better. “This is what generative AI does for us, there’s no more blank pages,” he said.
Read More: Why AI Might Mean Salvation for the Meeting Industry
“There are a lot of things AI can’t do,” Borelli confided. Those are the areas where people will want to double down and make a difference. The first is domain expertise. People understand the language and nuances of their communities in ways that make sense beyond any obvious logic. The contextual information about terminology and insider knowledge is something we can use to signal we are human and a part of a tribe.
True creativity, building bridges to something that’s never been before and putting things together to innovate is a uniquely human skill. “All AI knows is what’s there. It doesn’t make creative leaps. We can do that all day long,” said Borelli. Do more of that with the time AI saves doing the expected.
The most important trait humans possess that AI lacks is empathy. “AI has zero empathy, none whatsoever. It’s just data,” he said. People will have a sixth sense when they read something about whether it was authentic. Work from the heart and you will differentiate your event.
Time to get your hands busy testing the AI waters? Tara Thomas, chief marketeer and co-founder of The Meeting Pool, stopped by for some rapid-fire suggestions about AI productivity tools that could help meeting professionals manage their businesses and lives.
The post Why It’s Time to Get Serious About AI for Events appeared first on Smart Meetings.
]]>As spring draws near, many are eager to get outside and enjoy the increasingly sunny days. What better place to do so than in a destination known for both sunny weather and a bright, joyful local culture. Whether you find yourself heading off to Orange County, Sedona, or Frisco, rest assured that each destination enjoys over 200 days of sunshine per year on average. Each possesses its own unique local personality, but all these destinations are united in their welcoming and vibrant spirit.
DoubleTree by Hilton Santa Ana – Orange County Airport closes out a comprehensive property renovation with a distinct artistic, modern feel throughout all guest rooms, pre-function space, restaurant, bar and the lobby. The property’s 12,000 sq. ft. of flexible, customizable meeting and event space feature new and enhanced amenities, and groups have access to unique catering options.
The property being only one mile from John Wayne Airport (SNA) is just the start. Guests can take advantage of a complimentary shuttle both to the airport and within a three-mile radius of the hotel. The property also offers easy access to ample shopping, dining and entertainment, plus beaches and other attractions, with its one-mile distance from the iconic South Coast Plaza.
Sky Rock Sedona, a Tribute Portfolio Hotel by Marriott, just recently opened its doors to offer a one-of-a-kind modern boutique hotel experience. The property champions Sedona’s natural beauty, culture and spirit. Onsite, guests can take in 360-degree views of Sedona’s Red Rocks. Though it’s conveniently located in a central area of town, visitors have easy access to numerous hiking trails. The property is brimming with incredible programming, from stargazing to scientific vortex talks to yoga and sound baths.
It’s the ideal destination for an intimate small meeting, with one design-forward meeting room accommodating 18 attendees. The inspiring surroundings and wide selection of programming make for an incentive trip beyond a planner’s wildest dreams.
Read More: Arizona: Marvels of the Grand Canyon State
Sheraton Stonebriar Hotel completes a multi-million-dollar renovation, bringing a welcoming yet sleek and stylish experience to the Stonebriar Commons in Frisco, Texas. Recreational activities around the area cater to any preference, from the famous Tom Fazio golf course to renowned shopping center Legacy West. As a bonus, the property is only a 20-minute drive from Dallas-Fort Worth International Airport.
After a meeting across the property’s refreshed 6,374 sq. ft. of meeting space, made up of seven customizable event spaces, attendees can enjoy innovative American fare at the property’s full-service restaurant, Emerson. For smaller meetings, the Marriott Bonvoy Club Lounge, also stylishly upgraded, is an ideal place for both working and gathering.
Read More: Texas: The Lone Star Keeps Shining
The post New and Renovated: Here Comes the Sun appeared first on Smart Meetings.
]]>Meals: Offer a variety of healthy, nourishing food choices that accommodate all dietary needs. Collaborate with local suppliers for fresh, sustainably sourced ingredients. Simple additions like hydration stations with water and herbal teas can significantly enhance attendees’ well-being. Also, check the calorie counts on mocktails and smoothies.
Movement: Incorporate brief, guided movement sessions such as stretching, yoga, bodyweight boot camps or quick walks into the event schedule. This promotes physical well-being and mental clarity, energizing participants and fostering a sense of community.
Mindfulness: Designate areas for attendees to take mental breaks. These can be simple, serene spaces equipped with comfortable seating and calming elements, offering a peaceful retreat from the event’s hustle and bustle. You should also consider how busy your agenda is and if it gives attendees the opportunity to take advantage of these.
Read More: Mindful Meetings for the Full Mind
Meaning: A key component is feeling connected to something bigger than yourself as an individual. Think about using the time after lunch during people’s Postprandial Dip to have them participate in a community giveback program of some kind.
Offer Education: Include workshops or talks on wellness topics like stress management, healthy eating habits and the benefits of regular exercise. Utilizing local experts or knowledgeable staff can provide valuable insights without incurring high costs.
Encourage Belonging Practices: Embed activities that promote mindfulness, such as guided meditations or group discussions on wellness topics. These practices enhance the event’s atmosphere, encouraging deeper connections among attendees.
Adopt Sustainable Practices: Implement eco-friendly initiatives, from digital event materials to selecting venues that prioritize sustainability. These efforts reflect a commitment to the well-being of our planet, resonating with attendees’ values.
Read More: Your Complete Guide to Sustainability
By focusing on these key areas, you can create an event experience that not only supports the wellness of your attendees but also leaves a lasting, positive impact on their lives.
Stevens will lead a wellness-focused team-building exercise at the Smart Meetings Health & Wellness Experience in Arizona March 24-26. Join us!
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David T. Stevens is a 20-year veteran planner and 5x Fittest Male #EventProf, an honor achieved by topping the occupational leaderboard of the annual CrossFit Games Open. He has planned meetings, events and incentives for media, live entertainment, agency, association and corporate organizations. Stevens has a Delos Wellness for Meetings and Event Certificate, he is Pandemic Meeting Event Design certified, and he has been recognized by a number of industry organizations for his contributions to improving wellness in the sector and is a SXSW 2024 Mentor.
He credits his ability to create memorable experiences for event attendees to the clarity he gleans from workouts and mental breaks. He is the co-founder of event-wellness consulting firm Olympian Meeting—where he co-authored, along with a medical doctor and nutrition coach, a white paper on the increased ROI that can result from incorporating wellness elements into a meeting. Stevens also hosts a web series called Return on Wellness.
The post 7 Ways to Embed Wellness in Your Meetings appeared first on Smart Meetings.
]]>Innovative ideas and progressive inclusivity are gaining more awareness than ever in the hospitality industry, and sometimes original ideas need the support of an established brand. General Manager of the Curtis Denver—a DoubleTree by Hilton Hotel Lizzie Raudenbush sat down with Smart Meetings to talk about the downtown Denver pop-culture themed boutique hotel, the unique events it offers, its Corporate Social Responsibility (CSR) partnership with a local LGBTQ community center and the importance of inclusivity in the hospitality industry.
With drag nights, gender-neutral policies and a partnership with The Center on Colfax LGBTQ community center, the Curtis Denver represents progress and progress in the downtown Colorado’s hospitality industry.
Q: What inspires you about the hospitality industry?
A: Hospitality is something that I love. We have the opportunity to impact people’s lives every day, whether it’s our guests, our team members or the community. We have the opportunity to play a key role in the fulfilment of other people’s lives.
Q: What attracted you to the Curtis Denver-a DoubleTree by Hilton Hotel?
A: The Curtis is a really great sweet spot. It has the feel of an independent hotel with the strength of the Hilton brands behind it. I love that we have the opportunity to play in both the independent space and the branded space. We were one of the first independent hotels in Denver, and then pretty quickly recognized that we could benefit from having the backing of a brand.
Q: What does being a “pop-culture hotel” mean?
A: We can really be creative in the pop-culture brands. You can go so many different directions with that and really cater to a lot of different guests. We have so many unique and fascinating people who come through our doors and they’re looking for experiences and memories. Because we have a different theme on every floor, our guest services team checks in on our guests and their preferences. If our team asks a guest who is checking in if they like horror movies, and they say I hate them, we say okay, we will put you on our fun and games floor.
Q: The Curtis has a partnership with The Center on Colfax, the largest LGBTQ community center in the Rocky Mountain region. How did the Curtis get involved with the organization and why is it important?
A: We have partnered with the Center for several years. We have a lot of members on our team who are a part of the community. We wanted to give back to a nonprofit and partner with a group that was a kind of reflection of our team dynamic and our team makeup. We’ve had several team members who have transitioned during their time while working with us. It is really important that we demonstrate to them that we have their back. In some of their cases, they did not have a safe place to go at home. So their safe place becomes work at the Curtis Denver-a DoubleTree by Hilton Hotel.
Q: What are some attractions groups should check out when visiting the Curtis Denver?
A: We are immediately across the street from the Denver Center for Performing Arts. They not only have the ballet symphony but Broadway shows—upcoming is “Hairspray” which we’re partnering with them on (for obvious reasons.) We will be having their influencer event here at the Curtis with some of the local drag influencers.
Q: Why is the Curtis Denver a great venue to include in Women’s History Month?
A: Our sales service team is an entirely female team. Having the opportunity to be in a general manager role as a female for a larger property is pretty rare. We also have a gender-neutral dress code. So it’s the same whether you’re male, female or non-binary. It is really important to us that our team members feel seen, valued, appreciated and that they can be their true selves.
The post The Curtis Denver Promotes Inclusivity appeared first on Smart Meetings.
]]>For meeting professionals and their clients, traveling can be crucial to the job. This can come with some headaches, especially with the heightening uncertainty surrounding planes continually delaying departures or even failing to depart at all. Travelers may want to consider a more affordable and scenic experience—a good old fashioned train ride.
Connecting destinations around the country, taking the train is a slower form of transportation yet much more affordable, eco-friendly and can be a great way to add an experiential activity for a group or extend a work trip into a vacation as rail services pass some of America’s most iconic sites. Whether it be a cross country/cross coastal train or a quick day trip to team-build and sight see, Smart Meetings has rounded up some of the railroads to travel on that can make traveling affordable, experiential and memory-making!
There is the potential for meeting professionals to rein in more event attendees should a train ride prove to be more affordable and leisurely. Attendees from across the country can travel a shorter distance to the closest train station and work, team-build and sightsee as they are on their way to the event.
From the Midwest metropolis of Chicago to California’s Bay Area and back, the California Zephyr has daily departures that pass through some of the most scenic destinations of the West. With stops in Omaha, Denver, Salt Lake City and ending in Emeryville, California, passengers will weave through both the Rockies and the Sierra Nevada’s before landing in the heart of the Bay Area with bus connections available to San Francisco and Oakland.
Cruise up almost the entire Pacific coastline, from Los Angeles to Seattle, with stops in Santa Barbara, the San Francisco Bay Area, Sacramento, Portland and many more. Between the beaches of Southern California, the Redwood forests of Northern California, hitting Oregon’s most “hipster” cities such as Portland and Salem before landing at King Street Station in Seattle, the variety of natural wonders on the country’s West Coast will impress.
Chicago’s Union Station is hub to another long stretch rail service, the Southwest Chief. Ending in Los Angeles, the train takes the scenic route through the American West with stops in Kansas City, Albuquerque and Flagstaff. The trip takes passengers through the Grand Canyon with available connections to the Grand Canyon Railway in Williams, AZ.
Trains don’t have to be exclusively for traveling long distances. There are trains that use the railways to provide short trips for visitors to showcase the beauty of their area and visiting groups would love to see the area.
With several options for your Massachusetts experience, the two-hour train takes passengers through the marshes of and cranberry bogs of Cape Cod, some of which are exclusively accessible by rail. The rail service offers a variety of Massachusetts experiences, including the Sunday Brunch Train and Jazz Sunday Brunch Train.
For a California experience that will transport you into nature and back in time, the Skunk Train in the heart of Noyo River canyon provides groups with an unforgettable experience through the world-famous redwoods. The seven-mile roundtrip excursion has history, beauty and adventure while passing over trestle bridges and through historic tunnels. With hidden bars and railbike opportunities along the way, there are endless options for activities amongst the giant trees.
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]]>In January, Smart Meetings had the privilege of attending The NAMM Show (National Association of Music Merchants) in Anaheim, California. Smart Meetings sat down with Cindy Sample, Director of Trade Show Operations at NAMM, to get a better sense of how the show came together between working with Visit Anaheim, security set-up, and the inclusion of AI within the many discussions that took place this year.
Smart Meetings: The NAMM Show has been in Anaheim for a while now. What made this destination an ideal location for NAMM?
Cindy Sample: NAMM will celebrate 50 years in Anaheim in 2026. It’s close to NAMM HQ, it’s Southern California with ideal weather in January and it’s a big time convention center with a small town feel.
SM: How close does NAMM work with Visit Anaheim (VA)? Talk about the ways the CVB has been able to add value. How soon in the process you do start working with them and how would you describe the communication arrangement?
CS: We work with VA very closely. They are my sales contact for ACC (Anaheim Convention Center) and we work together on future dates. I have also been on the customer advisory board for Anaheim for many years. They take a very invested interest in their customers and our feedback.
As they have grown over the years, we have been a part of the discussions. They are a city-owned building so that has its limitations, however, VA and ACC have always strived to put NAMM’s needs up front. VA also stays on the pulse of the city and surrounding area through their board and connection to city council. We have had the opportunity to present at their meetings, which has helped to improve communication with the city and businesses within the community. We work well in advance of the shows. We have regular meetings and we go to Anaheim frequently since we’re nearby.
SM: In terms of the security of the event, attendees were required to present their government ID upon entering the perimeter. Was this a new security feature? Is this a standard part of security at NAMM or is it relatively new? Was there a specific reason why it was important to include?
CS: NAMM is a consumer-friendly event, given its publicly attractive music draw, although it is not open to the public. For security and to protect the integrity of the event, we check ID at the perimeter entrances. And control the entrances and the badges so it’s clear who has access, since it is a private event for NAMM members and their guests. NAMM invests quite a bit into safety and security and so does the city of Anaheim. We work closely with APD (Anaheim Police Department) and AFR (Anaheim Fire & Rescue) to ensure the most balanced approach to ensuring the safety of our event.
Read More: Salman Rushdie and Complacency in the Meetings Industry
SM: One of the interesting aspects of the show was the NAMM Idea Center. It was in front of the main hall and included seats for people to sit down and listen, as well as space for people to stand. What was the thought process that went into designing a space like this and how did you decide what content would be displayed?
CS: The goal of the NAMM Idea Center is to create an immersive, convenient and non-committal space for our members to attend educational sessions and unwind during the show. It’s purposefully built to be open and comfortable, with multiple entrances, so our members can come and go as they please. That’s essential to the concept. The shorter, 30-minute session length is also vital, as it gives our members the opportunity to attend presentations while maximizing their time with brands on the show floor.
The front-and-center location of the NAMM Idea Center tells NAMM Show attendees that we value education as part of our mission to help strengthen the music industry. And again, it helps attendees with scheduling. There’s a lot to see and do during The NAMM Show.
SM: For the opening breakfast discussion with NAMM CEO John Mlynczak, I was very impressed by the choice of speakers. It felt like there was an intention to offer diverse voices. What was the process for this and what did NAMM hope their attendees took away from those conversations?
CS: The goal of the opening session was to provide a snapshot of where we are as an industry and where we’re going through the perspective of industry influences. Likewise, we were highlighting how different industry leaders serve the role of influencer, be it a music retailer, platform, content creator or artist. It was our hope that our members walked away inspired and with a broader perspective of their role in the industry’s ecosystem.
SM: In the planning process for NAMM, what were the new aspects to the show that you offered in 2024? How did attendees respond to them?
CS: One area of focus was ensuring we were welcoming content creators to the show. That community is such a vital part of our industry’s ecosystem and inspiring the growth of music making. Along with highlighting them at the opening session via a content creator and artist like Mary Spender, we also hosted NAMM’s inaugural Creator Night—a gathering of social influencers on Friday evening. From what I hear, the response was overwhelming.
SM: NAMM had a lot of discussions involving AI. Why was it important to bring the AI discussion to this type of event?
CS: We heard from members that they were seeking insights into how they could harness AI to improve everything from business efficiency to marketing. Also, I think most are curious to hear how AI might impact the future of music making, recording and content creation. It was vital to ensure those conversations were happening at The NAMM Show.
Read More: Why AI Might Mean Salvation for the Meeting Industry
The post NAMM: Harmonizing Innovation appeared first on Smart Meetings.
]]>Everyone seems to be looking for health and wellness tips to improve event attendee experiences. Whether it’s non-alcoholic beverage offerings or wellness activities such as electrolyte IVs, the demand is surging for event programming that promotes a healthy lifestyle and supports a vast array of drinking choices.
“Sober curious” is gaining traction as a lifestyle trend, and many seem to be dipping their toes into going spirit-free. We’re seeing more mocktail beverage menu requests coming into Crown Block from our event clientele on both the social and corporate sides, and if you’ve spent any time in a beverage aisle in the grocery store recently, you know non-alcoholic options are in high demand.
One in three adults who love to indulge in a cocktail or glass of wine every now and then are rethinking their relationship with alcohol, per a recent CivicScience poll. This trend isn’t merely a random personal choice; it’s truly reshaping the very fabric of events and conventions.
Read More: Yes, Health Is Still Trending
Meetings and events experts must adapt beverage, mixology and activation programming to accommodate these requests, along with considerations such as dietary restrictions and corporate drinking policies.
These preferences are increasingly influencing venue dynamics and corporate conversations about their employees’ wants and needs, yielding a desire for customized programming including dynamic, creative, complex, thoughtful and delicious mocktail options.
As an events professional who was sober for nearly 3 years, my personal journey instilled in me a profound commitment to ensuring inclusivity and accommodation for every individual palate and preference that enters our event space.
If you’re asking yourself where to start when it comes to integrating non-alcoholic beverages into event programming, a great starting point is to create an intake form for your clients. Touch on topics such as who is coming to this event, whether there are any food or beverage restrictions you should be aware of, and most importantly, what kind of activations your group cares about most.
Knowing your clients’ needs and specifications will allow your team to feel confident when consulting with catering and bartending teams, whether they be an in-house restaurant or venue partner.
Catering and event teams know that mixology is a craft—at its essence, it is a recipe, just as customizable as a food dish. The increased interest in non-alcoholic options has given rise to a whole new wave of creativity from both our beverage team and beverage teams across the country, and it’s great to approach this wave as an opportunity for libation exploration.
Allow this to enhance collaboration between culinary management and event programmers on flavor profiles, textures, garnishes, batch-crafted syrups and herbal tinctures. An easy activation to work these mocktails into is a beverage greet, adding passed mocktails to welcome trays for guests to choose their own beverage adventure based on their unique needs and goals. Nearly all our event clients have requested both alcoholic and non-alcoholic options since late 2023.
Post-Covid, we’re seeing a sharp increase in the desire to feel good in your mind, body and soul. Events are on the frontline of this wellness revolution.
Read More: 5 Innovative Strategies to Incorporate Wellness into Your Meeting or Convention
The “action stations” we had become so used to are now transforming into immersive health-boosting stations that provide benefits in real-time. Imagine electrolyte-boosting IV drips, a ‘shot bar’ that’s all about healthful elixirs, reiki and massage stations to relieve the body, tarot readers to connect with the spiritual realms, custom stones and crystals used in guest gifts. There are so many subtle and bold ways this paradigm shift is beginning to show up in events. Not only is it fun to get creative with, but it leaves guests with a memory that sticks out.
These wellness-centric initiatives signify more than just transient trends; they embody a collective dedication to nurturing mental and physical well-being. As we chart our wellness-centered course forward, the fusion of entertainment and wellness is redefining the very landscape of events, offering experiences that not only tantalize the senses but also rejuvenate on a holistic level.
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Mackenzie Kahl is a Dallas-based hospitality and events expert with a passion for innovative event production, management, and making a positive impact on corporate entertainment.
She is currently director of catering and events at Crown Block’s premier event space, The Crown Room, where she thrives being front-of-house, front-of-room, and in front of clients seeking to make memories. She is a graduate of the University of Nevada Las Vegas William F. Harrah College of Hospitality.
The post Wellness Tips for Meetings and Events appeared first on Smart Meetings.
]]>The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. The seeds of that powerful community were planted nine years ago in a ballroom at The Ritz-Carlton, Denver.
Smart Meetings founder Marin Bright built her career in hospitality, first in luxury hotels at Mandarin Oriental and then in the meetings and events B2B publishing industry. She loved everything about the business. She loved the dedication to service, the professionalism, the impact it had, the people…and she loved going to lunch. But she noticed that while it was largely women who did the work, planning events, coordinating with hotels, even cleaning the rooms, opportunities for women in leadership were few and far between. As a female publisher 22 years ago, she was utterly alone.
After inquiring with some industry groups about doing something to change this dynamic, she took matters into her own hands as she often did and profiled some of the women she admired and invited them to an awards lunch around a few tables at the luxury hotel in Colorado to celebrate their achievements and, hopefully in the process, encourage more to find their voice.
She brought top experts to the conversation to share secrets for negotiating, feeling more confident and building a network. She connected these go-getters so they could lift each other up. And she treated them to the luxury of time to reflect and create intention. Little did she know it would grow into a movement.
Flash forward nine years and the universe of women who have been honored has surpassed 1,000, including a growing Hall of Fame list of honorees. Winners are welcomed into a year-round Smart Woman VIP Club that supports each other with weekly discussions in a private LinkedIn group, regular virtual events, a newsletter, discounts for some of our favorite products, invitations to local receptions and, of course, revered status at Smart Woman Summit and Smart Women in Meetings Awards Gala, a celebration that gets bigger and more powerful each year.
Hear what attendees said about the 2023 Smart Woman Summit.
While the event is held in a much bigger ballroom now (This year Smart Woman Summit and Smart Women in Meetings Awards Gala will be held at Caesars Palace Las Vegas) to accommodate the growing movement, the emphasis is still on interaction and connections. Top coaches join to empower attendees to pursue their individual dreams and everyone—male or female—is welcome. One of the highlights is a moderated Provocateur Circles session that challenges attendees to ask the tough questions and make meaningful change. Luxury gifting and venues add to the self-care vibe. The bright light comes in the evening as each winner is awarded and thanked for their contribution to elevating events in the midst of their peers and family.
Over the years, a butterfly theme has emerged. Marin loved the idea that these resilient creatures who went through so much to grow their wings, flitted from place to place, bringing color, elegance and joy. A group of them is called a flutter or a kaleidoscope and last year, as we left The Edison Ballroom in New York City after the gala and saw some of our winners in sparkly gowns walking down the street to land in the next fabulous place, she marveled that we had released a beautiful flutter of fabulousness on the city and couldn’t wait to see what they accomplished after having spent the evening getting to know each other.
Event pioneer Marin Bright passed away unexpectedly a month before this year’s winners were announced, but the day the March issue is uncovered was always one of her favorite of the year. She loved celebrating women and we will continue to do so in her honor going forward. That is why we announced the first Marin Bright Award this year to the pioneering Carrie Freeman Parsons.
This year, when we reached out to our Smart Meetings community and past winners asking who inspired them, the response was impressive, five times larger than what we could accommodate in the magazine. We narrowed down the list to those who hadn’t been profiled before and had been described as supportive, innovative and uplifting. We asked them about their approach to making everyone—their team members and their attendees—feel welcome and we asked them about their personal and professional goals. We made the difficult decisions about where to shine the light this year based on those inspirational responses.
The word cloud above captured the vivid responses, including an emphasis on being collaborative, creative, passionate, engaging and memorable. You are masters of personalization, authenticity and fun.
The answers tell the story of a group of women who understand the assignment: finding creative ways to care for others so everyone can thrive. Some that resonated are below so you can be as inspired as we are. Go forth and flutter, celebrating excellence wherever you see it. It is what Marin would have wanted.
Read More: Meet the 2024 Smart Women in Meetings Award Winners
“We don’t build events for robots, we build them for humans and should anticipate their needs as individuals,” Heather Hartland, CMP, CMM, Vice President, Experiential Marketing, ThreatLocker
“As a female leader, I stand on the shoulders of so many who came before me and it is my responsibility to continue to be a strong and powerful voice for those who will come after me,” Danielle Babilino, Senior Vice President, Global Sales & Marketing, Hard Rock Hotels & Casinos
“We are all in this together and it takes a village to put on an event,” Micayla Diener, CMP, CSEP, Global Event Lead, TikTok
“Creating an inclusive space is not just a professional practice but a personal philosophy where diversity is celebrated and everyone is recognized for who they are,” Leslie McClain, CGMP, DES, Senior Conference Planner/ Project Manager, Palladian Partners, Inc.
“I try to always be a soft place for the people I love to land and listening, even if it is hard,” Johnice Veals, HMCC, Associate Director of Events & Employee Engagement, Vertex Pharmaceuticals
“To work in hospitality, you must have a passion for making others happy and find joy in serving others,” Heather Allison, Vice President of Sales, Premium & Luxury Brands, Southwest Region, Marriott International
“By valuing diverse perspectives and fostering inclusion, I aim to cultivate environments where everyone feels a profound sense of belonging and can authentically express themselves,” Mas Tadasse, CMP, Interim Associate Director of Programs and Conferences, American Association of Physics Teachers
“I am passionate about building tomorrow’s leaders today through compassion, inclusivity and love,” Kim Napolitano, CASE, Executive Director, Industry Relations & Intermediary Group Sales, Hilton
“I experience true joyfulness when I am onsite, walking the meeting room, setting out name tags. I feel like I am exactly where I am meant to be!” Elyse Dawson, CMP, CPCE, DES, Senior Manager, Conference Center and Events, Invesco
“I’m deeply invested in exploring how generative AI tools will transform an industry focused on human connection. Consider what we can achieve once freed from mundane tasks,” Janette Roush, Executive Vice President, Marketing and Digital, New York City Tourism + Conventions
“I knew I belonged in the meetings industry after a life-changing car accident. I switched majors from industrial engineering to hospitality management,” Kayla Worthy, CMP, Senior Marketing Manager, Trade Shows & Events, Transitions Optical
“It’s not enough to just listen to people, you need to make them feel heard. Give them a welcome seat at the table and allow them to be fully present,” Karen Strgacich, National Account Director, Hotel Sales, Los Angeles Tourism and Convention Board
“Sustainability and regenerative tourism are more than just buzzwords for me—they’re a deep personal and professional passion…it’s a commitment to shaping a more responsible and inclusive future for tourism, one step at a time,” Virginie De Visscher, CITP, SEP, HMCC, SEPC, PuMP, Executive Director, Business Events, Destination Canada
“I moved around a lot when I was young, so I understand the impact of change and aim to create an inclusive environment where people feel comfortable bringing their full, true selves,” Laura Lines, Vice President, Marketing, LEO Events
“I lead with compassion. I want to make people to feel cared for and want them to know that what is important to them, is also important to me,” Gina Harrigan, CED, Director of Sales, Caesars Entertainment
“Hospitality is my love language,” Danielle Cirami-Gilis, Vice President, Strategic Partnerships, PRA
The post The Story Behind the 2024 Smart Women in Meetings Awards appeared first on Smart Meetings.
]]>There may be no settings at more opposite ends than lakeside properties and those that sit in a downtown area. Both respectable in their own right, each come with a different vibe and cater to a certain kind of person, or a certain kind of mood. The properties below are on either side, offering a stay with sights of slow flowing waves or gorgeous city landscapes.
South Lake Tahoe is the latest location for the Margaritaville brand and its first in a ski destination. Its 399 suites feature views of Lake Tahoe or the Sierra Nevada mountains. The property is home to more than 14,000 sq. ft. of event space, including an indoor heated pool that has sliding doors to a patio. For food and beverage, visitors can make a stop at one of its five restaurants or bars, including the lobby’s License to Chill Bar, Come Monday Cafe, and JWB Prime Steak and Seafood.
This New Orleans property has redesigned its lobby and updated its 188 guest rooms, corridors and fitness center. The neon pinks, oranges and blues found in the lobby have been worked into the artwork in the guest room’s headboards, alongside abstract designs of New Orleans’ architecture.
The property features W XYZ Bar & Lounge, which sits next to the renovated lobby; Re:fuel, a 24-hour market; and six event rooms.
The property formerly known as La Playa Carmel has undergone a renovation. Located in Carmel-by-the-Sea, California, this mansion-turned-hotel has updated its 75 guest rooms, as well as public spaces and furnishings, and added three one-bedroom suites to its offerings. Its bar and restaurant, Bud’s, named after the property’s former owner, has also been restored. The restaurant features a relaxed atmosphere accompanied by cocktails, wines and a nice selection of food, like ricotta toast and cobb salad.
The property features more than 6,000 sq. ft. of indoor and outdoor meeting and event space across four meeting rooms and three outdoor venues.
The post New and Renovated: Waterside vs. City Skyline Views appeared first on Smart Meetings.
]]>When the NFL added another week to its usual 17-week schedule in 2021, this created a small problem between the Super Bowl LVIII and this year’s Mardi Gras in New Orleans. As a result, 2025’s Super Bowl was moved to New Orleans and Super Bowl LVIII took place in Las Vegas, a first for the city and accompanied by much fanfare.
But as things cool down on The Strip, eyes are now set on Super Bowl LIX in New Orleans. This will be the city’s 11th time hosting the Super Bowl, tying it with Miami, which hosted Super Bowl LIV at Hard Rock Stadium in 2020 for its 11th time. The game in 2025 is scheduled to take place at Caesars Superdome, set for a completed $500 million renovation this July.
Over time, one thing that becomes clear is the NFL’s evolution, says Stephanie Turner, New Orleans & Company’s vice president of convention sales and strategies. “The brand is evolving, and as the game evolves and the events around it, so do destinations. For me, just the observance of Las Vegas’ first [Super Bowl], having that palette where they could go in and apply Las Vegas to this game, to the stadium, was great to watch.”’
Read More: Countdown to Super Bowl LVIII: Q&A with Las Vegas Super Bowl Committee
Turner says the lesson for her and her team from watching Las Vegas handle the Super Bowl is the need to continually evolve and understand the needs of your customer, whether it’s the NFL, a large association or a corporate meeting. “This particular year was very important [for Las Vegas],” she says. “They had a fresh start. We’ve got 10 [Super Bowls] behind us. So reminding us to evolve, to improve, to stretch to new heights. That to me is a great Hallmark to look to.”
Whether you’re New Orleans or Miami, there has to be a reason the NFL would choose a city so frequently. Turner says she believes the appeal of New Orleans comes from it being so compact. “It’s a campus really, and a 2.5-mile radius. Everything is walkable. The ease to get from the stadium to the media center. The distance between the convention center and the dome, where the media center will be.” From this, Turner says visitors know that that particular Super Bowl is happening in New Orleans and that all those participating love the sense of community that takes place. “That’s one of the most wonderful things, to be here and watch larger groups move through the city.” With downtown and The French Quarter nearby, this also adds to the overall experience.
Despite having the benefit of so many Super Bowls and repeat customers, Turner says she wants to ensure the experience is fresh and true to what the city is. “We’re very good at rallying our community and bringing the hospitality community together. We don’t ever take anything for granted, we work very hard to make sure it feels like the first time the NFL, or any other group, has been with us, and that we’re hearing them and listening and understanding what’s important.”
And part of fostering a sense community is partnering and highlighting local businesses, which the NFL is doing with its supplier diversity program, presenting the opportunity for local businesses, as well as minority-, women-, persons with disabilities-, LGBTQ+- and veteran-owned businesses to gain exposure through sub-contracting during Super Bowl LIX.
Read More: The Diversity Among Us
“One of the most wonderful things about the Super Bowl is it has lasting impacts in the community and the lasting impacts that the supplier diversity program will yield. Kevin Ferguson, our vice president of external affairs, is working with our member community and NFL on that….You always see in cities the lasting impact of the Super Bowl, it can be more corporate meetings that book or high-end leisure travel or, in this instance, diversity programs, give backs and corporate social responsibility programs. The NFL does an incredible job of touching so many areas of our community and this diversity program I’m very excited about.”
Also exciting are the details of the soon-to-be-finished Superdome, which will feature new entrances at its Gate C—Champions Square entrance—as well as the addition of new escalators and elevators (where there were previously concrete ramps) that will take guests from the ground floor to the 400 level. The dome will also feature the Legends Sideline Club on its 200 level, where there will be seating, televisions and multiple concessions. A third atrium will also be created in the dome’s Southwest Corner.
In addition to hosting the Super Bowl and being fresh off of a renovation, next year will also be the Superdome’s 50th anniversary. This will also be the eighth time the Superdome has hosted the Super Bowl, a record for most Super Bowls hosted in a stadium, marking a huge milestone for the venue in multiple ways.
Visitors to New Orleans will also see several hotel changes when they make their way to the city. This summer, Caesars Entertainment is rebranding and renovating its Harrah’s property into Caesars New Orleans, which will also house the 54-room Nobu Hotel New Orleans and Nobu restaurant within it. “There’s a lot of investment taking place. We’re just very excited about the ability to host the NFL. It always makes competition for the future. You always want to deliver a great result, I think that you feel an inherent responsibility. As this is our 11th, we have to do the best one yet.”
The post Super Bowl LIX: As Las Vegas Cools Down, New Orleans Heats Up appeared first on Smart Meetings.
]]>Gardner is vice president of business development for Staypineapple Hotels Inc., based in Bellevue, Washington. Gardner has more than 13 years working in hospitality sales and marketing—specifically with independent hotels—most recently as regional vice president of sales for Oxford Collection Hotels.
Scott is Kona Village, A Rosewood Resort’s managing director. Scott will maintain his current role as regional vice president for Rosewood Hotels & Resorts, which includes overseeing operations at The Carlyle, A Rosewood Hotel; Rosewood Washington, D.C.; and Rosewood Baha Mar in the Bahamas. Scott joined Rosewood in 2003 and has held positions with the company in the United States, Mexico and the Caribbean.
Fairmont Scottsdale Princess has named White director of sales and marketing. Before Fairmont Princess, White was director of sales and marketing at Four Seasons Minneapolis, where his efforts earned him recognition as a Notable Leader in Marketing from Twin Cities Magazine. He has also worked at Hyatt Regency Minneapolis, as well as several properties in Hawaii, like St. Regis Princeville Resort in Kauai, Four Seasons Resort Hualalai in Kailua-Kona and Mauna Lani, Auberge Resorts Collection in Puako.
Wooden is Fontainebleau Las Vegas’ president. Wooden has nearly 20 years working in Las Vegas’ hospitality scene, beginning his career in 2005 at Wynn Las Vegas as executive vice president of food and beverage, and later, principal executive officer and president. This was followed up by leading roles at Golden Nugget in Las Vegas, The Mirage Hotel and Casino in Las Vegas, and Beau Rivage Resort and Casino in Biloxi, Mississippi.
Read More: Las Vegas: A Place of Endless Reinvention
HRI Hospitality has named Johnson corporate director of business development and strategic partnerships, a new position within HRI. Johnson most recently worked at Studio 11 in Dallas as studio development manager.
Herr is citywide sales executive and Jang is international tourism sales manager at Atlanta Convention & Visitors Bureau.
Herr comes from Waldorf Astoria Atlanta Buckhead, where he worked as senior sales manager. He’s also worked in directorial and managerial roles at Viceroy Hotel Group, The Westin St. Francis San Francisco on Union Square and Hilton Waterfront Beach Resort.
Although Jang’s new role will be global, her focus will be on expanding the bureau’s Asian inbound marketing.
Sporbert is general manager for The Pennywell St. Louis Downtown, a Hilton Hotel. Most recently, Sporbert was assistant general manager at The Camby, Autograph Collection in Phoenix. Before this, he worked as director of rooms at The St. Regis Deer Valley in Park City, Utah, director of front office at The Camby, and housekeeping manager and front desk manager at W Seattle.
Denver’s Kimpton Claret Hotel has named Harty director of sales and marketing. Harty has more than two decades working in hospitality in Denver, starting her career at Magnolia Hotel Denver, where she later became director of sales. Since joining Kimpton Hotels in 2005, she has worked with Hotel Monaco Denver, Hotel Monaco Salt Lake City, Sky Hotel in Aspen, Colorado, and Hotel Born in downtown Denver.
The Abbey Resort & Avani Spa in Fontana, Wisconsin, has named Dolan general manager. Before this, Dolan was interim general manager and area director of sales and marketing for Benchmark Global Hospitality, The Abbey Resort’s management company. Dolan’s hospitality experience is extensive, having worked with The Ritz-Carlton Hotel Company, Fairmont Hotels and Resorts, KSL Resorts and Japan Travel Bureau.
Torres is director of sales, marketing and events for Hyatt Regency Aruba Resort Spa and Casino. Torres comes from The Confidante Miami Beach, where she worked in numerous roles since joining in 2015, most recently as director of commercial services. She’s also worked with numerous other hotel brands, including Accor Hotels, Hilton Hotels and Resorts, Morgans Hotel Group and Thompson Hotels.
The post Smart Moves in Hawaii, Las Vegas and More appeared first on Smart Meetings.
]]>Let’s face it. New ideas can be terrifying. Whether it is new faces across the negotiating table, evolving event technology or looming AI adoption, taking a risk is not something that comes naturally to many meeting professionals. That is why we dedicated our February Extraordinary Experience at The Ritz-Carlton Dallas, Las Colinas to innovation in all its forms.
Meeting professionals from across the country gathered in Irving, Texas, for our signature, boutique, vetted and luxury hosted-buyer experience and got a crash course in embracing innovative ideas.
Learn More: Find an Extraordinary Experience that Fits Your Schedule
One of the guides along the innovation journey was Emmy-winning business speaker and coach Ryan Dohrn. He worked as sales and marketing manager for ABC TV/Walt Disney Co. and was recognized by Forbes.com with the Best of the Web award for his business strategies. He shared 10 lessons for opening yourself up to growth and innovation.
“People are great at goal setting; they’re not so great and embracing a challenge and setting many goals to get to the bigger goal,” is how Dohrn explained the conundrum of why so many of us abandon our New Year’s resolutions by day 28. The following could make it easier to stay the course and incorporate new ideas into your life.
1. Break Big Goals into Mini Goals: “Innovators understand that many little goals are easier to reach than one big goal,” he explained. Just like a roller coaster, going up the ladder, building up those rungs is how you build momentum to get to the finish line.
2. Embrace Challenges: Another thing those with a growth mindset do differently is embrace challenges. They see problems as opportunities to improve. When something at an event fails, don’t just fix it, look for ways to look for bigger ways to prevent similar problems and share the improvement so others can learn from it as well.
Read More: Always Innovating: Mature Masters Meet Modern Challenges
3. Seek Out Criticism: These go-getters also seek out criticism. They are always looking for ways to improve by creating feedback loops beyond an emailed survey. “Feedback loops are mission-critical because you can’t grow if you don’t know,” said Dohrn.
4. Learn from the Success of Others: But you don’t just have to learn from your own successes and mistakes. You can also learn from the success of others. Move beyond the powerful emotion of jealousy and surround yourself with people who can help you raise your game.
5. Make the Effort: Then Dohrn dropped the bad news. Innovating takes work. “Quite honestly, nothing happens without effort,” he said. Think about this. There are 2,080 work hours in a year, according to the federal government. That probably means there are more than 4,000 in the work year of a meeting professional. But if it takes 10,000 hours to master a new skill, then If you start today, it is going to take years. “The good news is that you can start with 45 minutes a day and if you do that thing for 20 days, you will form a habit that will set you up for success.” The reason is that, like a roller coaster, the work comes in getting started and pushing up against the resistance of inertia and gravity, but once you reach the top of the hyperbolic curve, on the other side gravity kicks in in your favor and you reach weightlessness and your body in motion will tend to stay in motion unless something else knocks you off the tracks. “The secret to innovation is asking yourself how much time could I potentially commit to making a change in my life that’s going to benefit my life, my family and my business?” he shared.
6. Embrace the Why: Devoting effort to a goal will be easier to rally if you embrace the deeper “Why,” Dohrn explained. “One of the main reasons goals don’t get met and that people get stuck is that their why is super shallow.” Once you identify the why that you’re doing something, that is when it gets to be very meaningful, but often you have to drill down five layers deep to get to the underlying reason you are pursuing a goal. “Innovative people are really clear on why it is they’re doing what they’re doing,” he said.
7. Look for Opportunities to Do Better: Read about innovation, talk about it, practice it, surround yourself with ideas (say at a Smart Experience) to make innovation part of your mindset. “Always be looking to innovate and it will become a part of your life,” he said.
8. Change your Mindset: When you are always looking for ways to do things better, you can jump from invention to innovation, which is truly adopting the improvement. That starts with an open, inquiring mind.
9. Persist Through Obstacles: There will always be obstacles and if you can’t find a way around or over, you may have to go through and find a better solution on the other side.
10. Innovation is a Journey: “Better is not a destination. It’s a lot of little things that connect together to build something bigger. “Look for the little moments of innovation and link those together to get to a point where the end makes sense to you.” Again, like a roller coaster, it’s not the thrill of the ride that gets the heart rate going; it’s anticipation of the launch and satisfaction of having completed the challenge. It’s about the journey.
The post Navigating the Thrills of Event Innovation appeared first on Smart Meetings.
]]>Mason also emphasizes the significance of networking and mentorship in professional development, particularly for young meeting professionals entering the industry.
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The post What One Thing? Empowering the Next Generation: Insights from Association Leadership with Michelle Mason appeared first on Smart Meetings.
]]>Touring through South Florida was almost an international experience as I explored all the different influences Marriott International has interwoven into their hospitality, culinary and wellness offerings. A true melting pot of culture, wellness and professional amenities, South Florida offers accessible luxury with innovative holistic approaches on the gorgeous Atlantic coast.
The first destination was Fort Lauderdale Marriott Harbor Beach Resort & Spa, where I was taken aback by the Atlantic Ocean’s rolling waves so close to the back of the hotel. Being a West Coast native, the resort provided me with my first opportunity to put my toes in the Atlantic. It was an amazing experience and one I will never forget.
Less than a half hour from Fort Lauderdale is JW Marriott Miami Turnberry Resort & Spa. Although I am not a golfer, I was amazed at the sophistication and maintenance of the resort’s championship courses. With a pristine and accessible approach to a Miami resort, the spa offers sound baths and features a Banyan tree that is 100 years old in the middle of the property. The natural lighting of the meeting rooms and the water taxis for visitors to navigate around the city demonstrate how South Florida can connect natural paradise with modern professionals.
Read More: Secrets of Green Miami
My trip ended on Marco Island at JW Marriott Island Beach Resort. This was one of the most healing destinations I experienced in South Florida with the resort’s shellfish therapy. A beautiful catamaran took the crew across the Gulf of Mexico to an island where thousands of shells wash up on the beach and glitter in the Florida sunshine. We took off our shoes and leisurely walked the soft white sand beach, collecting shells that spoke to us. It was luxury, wellness and team building all in one.
The dinner at Ario, one of the restaurants at JW Marriott Marco Island Beach Resort, was an exquisite and sophisticatedly palatable prix fixe menu that excited the sense and pushed all-inclusive resort cuisine to a new frontier. Chef Damian Manfre presented a tray of ingredients he would be using but did not give us a menu. Instead, he described the dishes as they came out—each one more beautiful than the last. The harmony of fine-dining French subtlety and bold Caribbean flavors made for a fusion that perfectly represented Marco Island and South Florida.
Visitors can immerse themselves in the South Florida vibes with the Barefoot Dining experience at Fort Lauderdale Marriott Harbor Beach Resort & Spa. The tablescape was beautifully presented on the Florida Coast beach, with attentive staff presenting a series of small plates from the resort’s Sea Level Restaurant. Guests can remove their shoes on the wood walkway before stepping barefoot into their private beach dining experience.
Read More: Elevated Experiences Scored at Florida Smart Meetings Event
The crashing waves of the South Florida coast and the poetic sentiment of the never-ending Atlantic Ocean create a natural, calming calling to wellness. The spa treatments and outdoor activities are ubiquitous and innovative, with options that range from top-of-the-line gymnasiums to alternative wellness. I had the pleasure of participating in beach yoga at Ford Lauderdale Marriott Harbor Beach Resort & Spa. It was a great way to center myself before a day of work and gather a better understanding of the beauty South Florida has to offer.
All of these experiences encouraged me to rethink my stress level, take nothing for granted and understand that if I am not my best self or take time to recognize beauty and health, I can not be my best for anybody else.
The post Notes From the Road: Healing in Paradise appeared first on Smart Meetings.
]]>The East Coast influence is strong at the properties below, from floral interior design to the activities and culinary experiences offered. These recent additions are something you may want to take a look at.
Following its addition to the Marriott Bonvoy family, La Concha Key West has recently completed the first phase of its restoration process, involving a revamp of its 160 guest rooms and 14 suites, filled with touches of wood grain in the corridors, guest room furniture and flooring, as well as subtle floral wall coverings and pops of pastel colors throughout.
Read More: Florida: Miami and the Florida Keys
The full renovation is scheduled for completion by the third quarter of 2024, which will include an overhaul of its public spaces and exterior. In the first quarter of 2024, the property will open new culinary and cocktail experiences in its Cuban restaurant (Perla), bar (Tropicado) and coffee shop (El Dom Coffee Shop).
The 273-room Four Seasons Hotel Boston partnered with interior designer Ken Fulk to remake its lobby, porte cochere, and public and private event spaces, including its on-site restaurant, Coterie.
With inspiration taken from a Boston residence, the heavy emphasis on solid and patterned olives and shades of orange along the walls and furniture of the property’s spaces are reminiscent of 19th century interior design. Examples of this can be found all around its total 25,350 sq. ft. of event space, from the 3,700-square-foot ballroom, which features floor-to-ceiling windows that provide views of the public garden, to the new Sanctuary, a 2,445-square-foot outdoor private garden courtyard.
Tower Suite Collection is the latest addition to The Boca Raton.
The all-suite tower brings 224 one-bedroom suites and Signature Suites—four different suite types that include oversized bathrooms, welcoming living areas and seating nooks—on the tower’s 23rd through 26th floors. Tower Suite Collection guests have priority reservations to the property’s more than 15 restaurants and lounges and priority booking to activities like water sports and yacht charters.
On the 27th floor of The Boca Raton Tower is the private lounge, Top of the Tower, where guests have access to experiences like interactive cooking demos and cocktail-making classes, as well as the opportunity to take part in British High Tea and sommelier-led flight nights. Its private dining space is an ideal spot for dinner parties and cocktail receptions.
The Boca Raton features four meeting venues—Beach Club, Mizner Center, Cathedral and Yacht Club—that are divisible into smaller indoor or outdoor configurations. The 80,000-square-foot Mizner Center features the largest space, the 26,037-square-foot ballroom.
The post New and Renovated: All Along the Eastern Coast appeared first on Smart Meetings.
]]>The 12th annual planner’s choice award is based on the actual experiences of Smart Meetings magazine readers at venues and destinations around the world. This is your chance to rate suppliers who partner with you to elevate the meetings experience based on a range of amenities from the best golf resorts to the best incentive hotels.
We’ll calculate the results and feature the top-rated properties and destinations in the June issue of Smart Meetings and in an interactive online site dedicated to delivering solutions.
Vote by March 8th for your vote to be automatically entered into the contest, where three lucky winners win a $250 Amazon gift card!
Click the button below to view and vote for the venues you know for distinguished characteristics from hospitality to facilities. Help to shine the spotlight on your favorite brands. All votes must be submitted by March 8th to be considered valid entries in the contest.
The post Smart Stars 2024: Vote for the Industry’s Brightest! appeared first on Smart Meetings.
]]>Richard Oshiro is the inaugural regional sales manager for MacNaughton, a family-owned hospitality investment, development and management firm based in Honolulu. In this new position, Oshiro focuses on the wholesale, military, groups and travel agent markets for Lotus Honolulu at Diamond Head, Waikiki Malia and Hotel Renew. In his nearly decade of hospitality experience, Oshiro has worked with Hilton Waikiki Beach Hotel, Outrigger Hotels and Resorts, and Hawaii Island Air.
The Setai Miami Beach has appointed Formoso director of sales. Formoso comes from Kempinski Hotel Cancun, where he worked as director of sales and marketing and played a role in rebranding the property from The Ritz-Carlton, Cancun.
Read More: Secrets of Green Miami
Doane is Omni Hotels & Resorts’ chief commercial officer. He brings more than 20 years of hospitality experience to his new position, recently holding the role of chief commercial officer at Accor North America. Doane has also held senior executive roles with Fairmont Raffles Hotels International.
Marriott International has promoted Castaño to regional vice president of sales and distribution for the Caribbean and Latin America. Castaño has experience working in operations, sales, marketing and revenue management. He recently worked as Marriott’s area director of sales and distribution for Central and South America.
Read More: Marriott’s ‘Meet with Momentum’ Creates Community Like None Other
Promoted from executive vice president of operations, Casperson now holds the chief operating officer position for Coury Hospitality. Casperson joined the Coury team in 2023—following positions with Omni Hotels, W Hotels and Highgate—and has since led hotel and restaurant concepts that have received recognition from top industry names, including Marriott’s F&B Excellence Award, Conde Nast Traveler Readers’ Choice Awards and Wine Spectator’s Award of Excellence.
Defebo is Visit Sarasota County’s (VSC) vice president of marketing and communications. Defebo joined VSC in 2008 as director of sales and most recently worked as the organization’s director of sales and marketing. In her new position, she’ll work closely with Sarasota Bradenton International Airport (SRQ) on marketing and programming.
Full-service entertainment agency EastCoast Entertainment (ECE) has named Sweeney managing partner. Sweeney joined ECE as an agent in 2014 and became manager of the agency’s Philadelphia location in 2017.
Sarfraz is general manager for Conrad New York Midtown in Manhattan. Sarfraz has been with the Hilton Hotels brand for over 15 years, most recently working at Signia by Hilton San Jose as general manager, where he led its rebrand and opening. He has also worked in other managerial roles in New York and the Bay Area, including Conrad New York Downtown, Millenium Hilton New York Downtown, Hilton San Jose and Juniper Hotel Cupertino.
Valentine is president of CSI DMC. This promotion follows her position with the DMC as chief sales officer, a position included in her 12 years working with the company. Valentine has worked in the events industry for more than 28 years, having developed programs for companies like Ford, Proctor & Gamble, CVS, Honda and Wells Fargo.
Krieger is Hyatt Centric Downtown Denver’s sales coordinator. Krieger brings more than 13 years in hotel management to her new position, having begun her career as a front desk agent at Hilton Times Square in New York City and most recently held the role of dual assistant general manager for Aloft/Element Hotel in Austin, Texas.
The post Smart Moves in Miami Beach, Denver and More appeared first on Smart Meetings.
]]>Every morning David Trimmer wakes up thinking about the viability, sustainability and growth of the agricultural industry in Virginia Beach.
Trimmer—and the city—places a heavy focus on its agriculture, which makes up a third of its economic output, alongside other major industries like the military and tourism. The viability of the industry is such that the city’s fruits and vegetables don’t necessarily need to be exported, as it’s doing an impactful job serving the 8 million people in the region and its visitors.
Beyond its profit-making—which is substantial, the industry made $190 million in 2022—the city’s agricultural industry is doing much more; its telling a story and educating its locals and visitors. Although the city has multiple suppliers who often sell large quantities to major retailers, farmers also have their eyes set on smaller, more memorable experiences right on the farm. “Why sell something wholesale if you can sell it at retail?” Trimmer asks. “And if you have a story to tell, you can create that agritourism buzz.”
Trimmer, who became the city’s agricultural director in 2008, parallels the city’s agricultural education with how the city and many other states have been showing and continue to show off their wineries. “We started producing our wineries. We would sell stuff at markets and we would sell it through stores and sell it through wholesalers,” he says. “Wineries in the state and in a lot of areas got the feeling, like, ‘Hey, we’ve got a great story here. Why don’t we market it and bring the people to our farm, [and] bring them to our winery.’ We’re doing the same thing on agriculture side. We got a story to tell here.”
One of the ways Virginia Beach and the farmers who live there are able to keep their farmland for farming and out of reach of development is through the city’s Agricultural Reserve Program, enacted in 1995. The program currently has 909 development rights, covering 10,518 acres across the city.
According to Trimmer, this means the landowner sells the number of housing rights on that property, meaning nothing but farming can take place on that now-sold land. “You still own the land, it’s always yours. You pay taxes. You can sell those rights to the city through the program and preserve that for future generations. It would never become an issue, it would be part of your estate planning. It’s just a way to protect that property.” After a minimum of 25 years, the landowner can request to repurchase development rights, which is then reviewed by the city council.
Read More: Coastal Virginia
Trimmer said he has often seen children leave to go off to college to eventually come back and decide they want to take part in the farming tradition.
He recounted last April when he visited a farm and had a meal where all the food was local. “You listen to their story between each meal, they tell you about their farming operation and the generational aspect of what they do,” Trimmer says. “If you’re a suburban person and you’re just getting exposed to that, you get a greater appreciation for what’s going on.” The city also hosts field trips and educational programs for kids from inner-city schools to learn about the farming and agricultural process.
The Department of Agriculture works and Visit Virginia Beach have a symbiotic relationship, bringing in conventions from across the U.S. to Virginia Beach Convention Center. For example, Iowa Soybean Association is coming to the city in May. “They want to go see what’s going on in farming in Virginia Beach. We all play a part in that. Whether we’re going to a research facility or just going out.”
“We want to buy local, seasonal, sustainable,” says Beth Williamson, general manager/district manager for Centerplate, Virginia Beach Convention Center’s on-site caterer. “We have a lot of great resources here. Maybe when people come here, they don’t know about that. We want it to be our job to educate them and let them know what’s here….There’s some great farms and activities they can do and visit while they’re here. We can use those resources in our menu planning and when we have conventions and guests coming to the convention center.”
A great example of Virginia Beach tapping into its local farms for events at Virginia Beach Convention Center was the Virginia Farm Bureau Federation Conference held in November 2023. The 500-guest event was a more direct look at Virginia’s farming community, showcasing vegetables, fruits, dairy and various meats and seafood from 12 of the state’s local producers, who also made up the event’s attendees.
Read More: Your Complete Guide to Sustainability
The food on display included homestyle meatloaf from Coastal Cattle in Virginia Beach, southern style collards and mini sweet potatoes from Shenandoah Valley Produce Market in Dayton, cheesecake shooters with berry garnish from Richlands Creamery in Wilsons, among other locally sourced meals.
Williamson says they receive a lot of requests about what menu items are local and regional. When local producers aren’t coming to the convention center themselves, in the case of the Farm Bureau Conference, the convention center’s team is doing research of their own to connect with the local farming community, who are also dependable resources, should the team need to connect with others in the community.
“They all work together,” she says. “We also have a local farmers market. Sometimes if the chef is interested in looking for a product, she may go there. They may not have the volume we need at the farmers market, but she can make those connections and we can get it directly from the different farms in the area.”
Molly Crouch, corporate sustainability director for Sodexo, Virginia Beach Convention Center’s food and beverage supplier and parent company of Centerplate. “There’s a big push in Sodexo Global all the way down to each of the regions to make sure we’re finding local farmers and responsibly farmed outlets to buy our product from, and we’re allowing that product to go within 150 to 250 miles. That’s helping with our carbon emission reduction. Folks want to see the regional [food], they want to see what was grown here, they want to taste the flavor of the city they’re in.”
Williamson and her team work directly with the convention center’s sustainability coordinator, Kimberlee Dobbins. “She’s heavily involved in the process with the meeting planners and letting them know what we already do. Letting them know about the recycling, that we do composting, finding out from them what type of items they’re going to have to make sure that we’re recycling everything….Then when [the planner] comes to us for the food planning, we’re continuing that, offering the options we have for local and sustainable menus.”
Virginia Green was launched in 2007, created to encourage green practices in the state’s tourism industry. In addition to certifying businesses, like hotels, breweries, restaurants, museums, tour companies, and sports and music venues and Virginia Beach Convention Center, meeting profs can also apply to have their individual event green certified. Qualifications for certification include sustainability commitment related to recycling, waste reduction, water, energy, communication and signage.
Thirty-nine annual Virginia-based events have been green certified since its inception.
The post Agriculture and Agritourism in Virginia Beach appeared first on Smart Meetings.
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